10 Facebook Marketing TipsTop 10 Facebook Tips
For Building Brand Marketing and Engaging Content
Alison Zarrella
@alison
AlisonZarrella.com
There are over 800 million
active Facebook users around
the world.
AlisonZarrella.com
Give ‘Em What They Want
AlisonZarrella.com
Make It Exclusive
AlisonZarrella.com
Crowdsource Your Content
AlisonZarrella.com
Facebook EdgeRank uses fan
interaction to calculate a
page’s engagement level.
AlisonZarrella.com
Focus on Engagement
AlisonZarrella.com
Make Sure They "Like” You
AlisonZarrella.com
Create Content for Comments
AlisonZarrella.com
More than 2 billion Facebook
posts are liked and
commented on every day.
AlisonZarrella.com
Pick a Pattern
AlisonZarrella.com
Brand Your Updates
AlisonZarrella.com
Be Predictable
AlisonZarrella.com
61% of Facebook users who
“like” a page say they are more
likely to buy from the brand.
AlisonZarrella.com
Don’t Push, Persuade
AlisonZarrella.com
Forget the Hard Sell
AlisonZarrella.com
Stay Subtle With Links
AlisonZarrella.com
The average Facebook user
is connected to 80 pages,
groups and events.
AlisonZarrella.com
Don’t Dilute Your Brand
AlisonZarrella.com
Stick to a Single Page
AlisonZarrella.com
Keep Spinoffs Simple
AlisonZarrella.com
Every month, more than 500
million people use an app on
Facebook or experience
Facebook on other websites.
AlisonZarrella.com
Keep Your Options Open
AlisonZarrella.com
Cross-Promote Content
AlisonZarrella.com
Automate Some Stuff
AlisonZarrella.com
On average, over 250 million
photos are uploaded to
Facebook every single day.
AlisonZarrella.com
Keep It Light
AlisonZarrella.com
Go With the Flow
AlisonZarrella.com
Remember to Have Fun
AlisonZarrella.com
There are over 900 million
objects for users to interact
with on Facebook, including
pages, groups and events.
AlisonZarrella.com
Forget Fakers
AlisonZarrella.com
Keep Your Cool With Copycats
AlisonZarrella.com
Remember, Imitation is Flattery
AlisonZarrella.com
The average Facebook user
has 130 friends. Power users
often have 1,000 or more.
AlisonZarrella.com
Watch Yourself
AlisonZarrella.com
Don’t Police Your Page
AlisonZarrella.com
Use Common Sense
AlisonZarrella.com
Look for Inspiration
AlisonZarrella.com
Ignore The Competition
AlisonZarrella.com
Watch Brands You Admire
AlisonZarrella.com
Remember…• Give ‘em what they want by crowdsourcing content and listening to feedback.
• Focus on engagement: make sure they like you and aim for more post comments.
• Pick a pattern and create predictable themes to brand your content.
• Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.
• Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.
• Keep your options open and don’t forget other sites. Cross-promote your content.
• Keep it light when it comes to your brand, and have some fun.
• Forget fakers and remember, imitation is flattery. Don’t worry about community pages.
• Watch yourself but don’t police your Page. Create guidelines and stick to them.
• Look for inspiration in unexpected places. Watch brands you admire for good ideas.
AlisonZarrella.com
Let’s Talk
Blog
AlisonZarrella.com
Facebook
Facebook.com/AlisonZarrella
Twitter
@Alison
LinkedIn
LinkedIn.com/in/AlisonZarrella
Email
[email protected]