Designing Your BrandCorriganTimot
hy
“European Elegance Infused With California Casual.”
Elevator Pitch
A World of Comfortable Elegance™
Tagline
“No matter how beautiful a space is, it’s not really successful if you can’t live in it comfortably.”
Philosophy
Brand WheelATTRIBUTES
BENEFITSBENEFITS
PERSONALITY
VALUES
BRAND ESSENCEBRAND ESSENCE
•Attributes: Affordable •Benefits: Repurposing Furniture•Personality: Practical •Values: Helping me to spend money wisely. •Brand Essence: Easy Living
•Attributes: Fun•Benefits: Low Maintenance •Personality: Accomplished•Values: Helping me to enjoy leisure time.•Brand Essence: Carefree Indulgence
•Attributes: Concerned •Benefits: Healthy Home•Personality: Responsible •Values: Helping me to take care of my family.•Brand Essence: Living Responsibly
EMPTY NESTER GREEN SECOND HOME
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