Designing Your BrandCorriganTimot

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“European Elegance Infused With California Casual.”

Elevator Pitch

A World of Comfortable Elegance™

Tagline

“No matter how beautiful a space is, it’s not really successful if you can’t live in it comfortably.”

Philosophy

Brand WheelATTRIBUTES

BENEFITSBENEFITS

PERSONALITY

VALUES

BRAND ESSENCEBRAND ESSENCE

•Attributes: Affordable •Benefits: Repurposing Furniture•Personality: Practical •Values: Helping me to spend money wisely. •Brand Essence: Easy Living

•Attributes: Fun•Benefits: Low Maintenance •Personality: Accomplished•Values: Helping me to enjoy leisure time.•Brand Essence: Carefree Indulgence

•Attributes: Concerned •Benefits: Healthy Home•Personality: Responsible •Values: Helping me to take care of my family.•Brand Essence: Living Responsibly

EMPTY NESTER GREEN SECOND HOME

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