Download - Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013
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throwingshit against the wall & analysing what sticks…
HANNAH SMITH
CONTENT STRATEGIST @DISTILLED
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that has
negative connotations
@hannah_bo_banna
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@hannah_bo_banna
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I beg to
differ@hannah_bo_banna
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present an idea &
test the reaction
@hannah_bo_banna
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is the only way to
succeed@hannah_bo_banna
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but I’m jumping ahead…
@hannah_bo_banna
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@hannah_bo_banna
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
HANNAH SMITH
Content Strategist at Distilled
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what do I
actuallydo?
@hannah_bo_banna
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here are some
things I’ve made
@hannah_bo_banna
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http://www.concerthotels.com/ipod-visualized-as-vinyl @hannah_bo_banna
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http://www.simplybusiness.co.uk/microsites/googleplus-for-small-businesses/
@hannah_bo_banna
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@hannah_bo_bannahttp://www.twolittlefleas.co.uk/happiness-generator/
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http://www.twolittlefleas.co.uk/happiness-generator/ @hannah_bo_banna
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http://www.thetrainline.com/tools/festival-finder/ @hannah_bo_banna
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I endeavour to
create content that…
@hannah_bo_banna
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will blow
people’s
minds
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for a precious heartbeat or two…
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create things that are useful
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things that will
blow
their
minds
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things that will
blow
their
minds
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create things people willlove
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that sounds
hard@hannah_bo_banna
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do you really need to do that?
@hannah_bo_banna
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yesI think you do
@hannah_bo_banna
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content marketing is
not new
@hannah_bo_banna
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but
how we consume
content online
@hannah_bo_banna
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has & will continue to
change@hannah_bo_banna
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we surface content through
filters…
@hannah_bo_banna
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do you actually
see updates from the companies
you follow?
@hannah_bo_banna
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“A squirrel dying in front of your house may be more relevant to your
interests right now than people dying in Africa.”
~ Mark Zuckerberg, Facebook
@hannah_bo_banna
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facebook protects us from
unwantedcontent
@hannah_bo_banna
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& so does our technology
@hannah_bo_banna
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With four months of steady
decline, it’s apparent that tabs
are affecting opens in Gmail.
After the introduction of the
tabbed inbox in May,
Gmail opens have dropped 20%
Justine Jordan, Litmus
@hannah_bo_bannahttps://litmus.com/blog/48-of-emails-are-opened-on-mobile-gmail-opens-down-20-since-tabs
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permission
may no longer be enough…
@hannah_bo_banna
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to bypass the filters your content must be shared
by lots of people- not just you
@hannah_bo_banna
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people need to love your marketing
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todayI bring you
@hannah_bo_banna
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the stumbling blocks,
pitfalls @hannah_bo_banna
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& gut-wrenching
anguish@hannah_bo_banna
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that I’ve encountered when
creating content
@hannah_bo_banna
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& tips for how to live to fight
another day
@hannah_bo_banna
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stumbling blocks
@hannah_bo_banna
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can’t we just create
something that shows why people should buy
our stuff?
~ The Client
@hannah_bo_banna
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me:
the sort of content thatdrives conversion?
@hannah_bo_banna
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yeah, do that
& get people to share it
~ The Client
@hannah_bo_banna
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me:
you want me to get you free advertising?
@hannah_bo_banna
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yeah!
~ The Client
@hannah_bo_banna
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content should be
goal-driven
@hannah_bo_banna
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what you create depends on what you
want to achieve
@hannah_bo_banna
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advertising
isn’t shared unless it also
entertains / educates
@hannah_bo_banna
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content to ‘persuade’
isn’t shared unless it also
entertains / educates
@hannah_bo_banna
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@hannah_bo_banna
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@hannah_bo_banna
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sometimes itworks
@hannah_bo_banna
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sometimes it just ‘appears’ to
@hannah_bo_banna
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@hannah_bo_banna
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yay!
@hannah_bo_banna
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but people see through this…
@hannah_bo_banna
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Time to start buying food
for Christmas!
(says supermarket chain)
@hannah_bo_banna
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you’re getting coverage…
@hannah_bo_banna
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it’s even hitting your target audience
@hannah_bo_banna
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but@hannah_bo_banna
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self-serving messaging can
alienate the people you seek to
engage@hannah_bo_banna
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people need to love your marketing
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pitfalls@hannah_bo_banna
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limitedcreative scope
@hannah_bo_banna
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that’s off-brand
~ The Client
@hannah_bo_banna
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sometimes this is true…
@hannah_bo_banna
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but@hannah_bo_banna
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your brand is not what
you sell@hannah_bo_banna
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your brand is how
you sell it
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it’s about your
values
@hannah_bo_banna
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your content must not
contradict your brand values
@hannah_bo_banna
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but@hannah_bo_banna
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don’t limit your content
@hannah_bo_banna
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don’t limit yourself
@hannah_bo_banna
![Page 89: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/89.jpg)
your content doesn’t have to be
*just* about what you sell
@hannah_bo_banna
![Page 90: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/90.jpg)
![Page 91: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/91.jpg)
sell soft drinks
@hannah_bo_banna
![Page 92: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/92.jpg)
but their content is about
extreme sports
@hannah_bo_banna
![Page 93: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/93.jpg)
@hannah_bo_banna
![Page 94: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/94.jpg)
because that’s what their target audience
love & share
@hannah_bo_banna
![Page 95: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/95.jpg)
it’s our job to persuade brands to
think beyond their products
@hannah_bo_banna
![Page 96: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/96.jpg)
& think about their
audience
instead
@hannah_bo_banna
![Page 97: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/97.jpg)
http://www.concerthotels.com/ipod-visualized-as-vinyl @hannah_bo_banna
![Page 98: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/98.jpg)
http://www.simplybusiness.co.uk/microsites/googleplus-for-small-businesses/
@hannah_bo_banna
![Page 99: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/99.jpg)
@hannah_bo_bannahttp://www.twolittlefleas.co.uk/happiness-generator/
![Page 100: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/100.jpg)
http://www.twolittlefleas.co.uk/happiness-generator/ @hannah_bo_banna
![Page 101: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/101.jpg)
http://www.thetrainline.com/tools/festival-finder/ @hannah_bo_banna
![Page 102: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/102.jpg)
so@hannah_bo_banna
![Page 103: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/103.jpg)
howdo you figure out what
your audiencelove / need / want?
@hannah_bo_banna
![Page 104: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/104.jpg)
what will blow
people’s
minds?
![Page 105: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/105.jpg)
to succeed you’ll need to…
@hannah_bo_banna
![Page 106: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/106.jpg)
research
your audience
@hannah_bo_banna
![Page 107: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/107.jpg)
surveys & focus groups
@hannah_bo_banna
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• What problems do they have?• What do they love? • What do they hate?• What do they share?• What sites do they read?• How do they spend time online?• What about offline?
@hannah_bo_banna
![Page 109: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/109.jpg)
research
what sticks
@hannah_bo_banna
![Page 110: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/110.jpg)
study what works & try to deconstruct why
@hannah_bo_banna
![Page 111: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/111.jpg)
but don’t spend too much time on this!
@hannah_bo_banna
![Page 112: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/112.jpg)
what works for one company may not work for
you
@hannah_bo_banna
![Page 113: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/113.jpg)
frame your content
appropriately
@hannah_bo_banna
![Page 114: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/114.jpg)
@hannah_bo_bannahttp://www.cordless-phones.uk.com/blog/ligo/news/social-media-bad-phone.htm
![Page 115: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/115.jpg)
there’s some stuff about being bad for your phone…
@hannah_bo_banna
![Page 116: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/116.jpg)
@hannah_bo_banna
![Page 117: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/117.jpg)
but there’s also some stuff about your well-being…
@hannah_bo_banna
![Page 118: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/118.jpg)
@hannah_bo_banna
![Page 119: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/119.jpg)
@hannah_bo_banna
![Page 120: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/120.jpg)
but remember there are
noguarantees
@hannah_bo_banna
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it’s incredibly hard to predict what will resonate
@hannah_bo_banna
![Page 122: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/122.jpg)
at some point, you have to
@hannah_bo_banna
![Page 123: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/123.jpg)
@hannah_bo_banna
![Page 124: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/124.jpg)
if you don’t launch anything
you can’t learn anything
@hannah_bo_banna
![Page 125: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/125.jpg)
throw
shit against the wall, & analyse what sticks
@hannah_bo_banna
![Page 126: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/126.jpg)
sometimes…
@hannah_bo_banna
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you’ll
fail
@hannah_bo_banna
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gut-wrenching
anguish@hannah_bo_banna
![Page 129: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/129.jpg)
it is the
worst
@hannah_bo_banna
![Page 130: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/130.jpg)
but failure is a
necessary
part of the process
@hannah_bo_banna
![Page 131: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/131.jpg)
how to
live
to fight another day
@hannah_bo_banna
![Page 132: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/132.jpg)
@hannah_bo_banna
![Page 133: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/133.jpg)
pick your
battles@hannah_bo_banna
![Page 134: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/134.jpg)
if there’s no appetite for content to
entertain / educate
@hannah_bo_banna
![Page 135: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/135.jpg)
focus on content to persuade or convert first
@hannah_bo_banna
![Page 136: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/136.jpg)
@hannah_bo_banna
![Page 137: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/137.jpg)
recognise the pitfalls & stumbling blocks
@hannah_bo_banna
![Page 138: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/138.jpg)
don’t just power on through
@hannah_bo_banna
![Page 139: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/139.jpg)
you risk wasting time & effort
on something which might never be launched
@hannah_bo_banna
![Page 140: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/140.jpg)
acknowledge & address issues
@hannah_bo_banna
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be prepared to start over if you have to
@hannah_bo_banna
![Page 142: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/142.jpg)
@hannah_bo_banna
![Page 143: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/143.jpg)
make your content
go further
@hannah_bo_banna
![Page 144: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/144.jpg)
make sure your content works across all
browsers & devices
@hannah_bo_banna
![Page 145: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/145.jpg)
make sure your social share buttons
work
@hannah_bo_banna
![Page 146: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/146.jpg)
make your headline & social share copy
‘clicky’
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
![Page 147: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/147.jpg)
create images for social sharing
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
![Page 148: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/148.jpg)
place retargeting pixels on all of your content
@hannah_bo_banna
![Page 149: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/149.jpg)
test paid promotion
@hannah_bo_banna
![Page 150: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/150.jpg)
@hannah_bo_banna
![Page 151: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/151.jpg)
plan to
fail@hannah_bo_banna
![Page 152: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/152.jpg)
be honest
@hannah_bo_banna
![Page 153: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/153.jpg)
talk openly about the risks & why it’s important to try
anyway
@hannah_bo_banna
![Page 154: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/154.jpg)
manage expectations
@hannah_bo_banna
![Page 155: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/155.jpg)
agree what
‘success’ looks like before you launch
@hannah_bo_banna
![Page 156: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/156.jpg)
@hannah_bo_banna
![Page 157: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/157.jpg)
learn from
failure@hannah_bo_banna
![Page 158: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/158.jpg)
deconstruct what did and did not work
@hannah_bo_banna
![Page 159: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/159.jpg)
share your learning with everyone
@hannah_bo_banna
![Page 160: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/160.jpg)
and keep
going@hannah_bo_banna
![Page 161: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/161.jpg)
![Page 162: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/162.jpg)
how we consume
content online
@hannah_bo_banna
![Page 163: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/163.jpg)
has & will continue to
change@hannah_bo_banna
![Page 164: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/164.jpg)
permission
may no longer be enough…
@hannah_bo_banna
![Page 165: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/165.jpg)
![Page 166: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/166.jpg)
people need to love your marketing
![Page 167: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/167.jpg)
throw
more shit against the wall and analyse what sticks
@hannah_bo_banna
![Page 168: Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013](https://reader036.vdocuments.us/reader036/viewer/2022070314/554cff13b4c905a5138b54b1/html5/thumbnails/168.jpg)
@hannah_bo_banna
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
HANNAH SMITH
Content Strategist
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Image Credits
• I don’t know what I’m doing - http://www.flickr.com/photos/melinesafaryan/7278677702/• Content Marketing Matrix - http://www.smartinsights.com/wp-content/uploads/2012/05/content-matrix.jpg• Blow their minds - http://imgur.com/r/wallpapers/rOMaqRf• Heartbeat - http://feelingfertile.wordpress.com/2012/01/27/maternal-low-heartbeat-link-to-miscarriage/• Useful - http://www.thatshouldbemine.com/cool-stuff/stone-age-swiss-army-knife/• And - http://www.kingston.ac.uk/news/article/681/12-oct-2012-and-now-for-a-graphic-design-students-creative-play-on-words/• Make everything better - http://coding.smashingmagazine.com/2009/08/23/50-useful-new-jquery-techniques/• Love - http://realtruelove.wordpress.com/2013/02/14/love/• Brave new world - http://blogs.telegraph.co.uk/news/petermullen/100158080/aldous-huxleys-brave-new-world-is-upon-us/• Filter bubbles - http://whathaveweturnedinto.wordpress.com/2012/04/01/eli-pariser-beware-online-filter-bubbles/• Gmail tabs - http://blog.sendblaster.com/2013/07/29/email-marketing-the-potential-dangers-and-benefits-of-the-new-gmail-tabs/• Email - http://www.traceymeagheronline.com/is-the-gmail-promotions-tab-killing-internet-marketing/• Launch - http://www.palantir.net/blog/its-launch-time• 1 - http://www.flickr.com/photos/lwr/204714598/sizes/l/in/set-72157594159394280/• 2 - http://www.flickr.com/photos/lwr/5489483429/sizes/l/in/set-72157594159392957/• 3 - http://www.flickr.com/photos/lwr/94877877/sizes/l/in/set-72157594159391763/• 4 - http://www.flickr.com/photos/lwr/5122443605/sizes/l/in/set-72157594159390514/• 5 - http://www.flickr.com/photos/lwr/4322212584/sizes/l/in/set-72157594159389491/
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