shit happens
DESCRIPTION
A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.TRANSCRIPT
Shit happens…���but we could all do a lot less of it Richard Huntington, Saatchi & Saatchi
Three cardinal sins
Treating social media with disrespect
Five crimes against social
1 Bribing people to like you
The clue is in the name
Chronically���inane content 2
Asking people to do stuff we would never do ourselves 3
The law of unspecial
Thinking interaction is the holy grail of participation 4
Has it ever made you cry?
Has it ever made you cry?
Believing earned media is a panacea for all marketing ills 5
Earned media is not easy and rarely cheap
Thank you