Transcript
Page 1: Thought Leadership Leverage Manifesto - Outreach

The old media approach – casting a wide net in the hope of snagging something – does not serve us. It just gets lost in the noise.

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We

ignorebillboards.

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We

block

ads.out

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Effective Outreach leads us to new ports of call. When we

know who to look for and where to find them, we can uncover

hidden opportunities with our audiences, networks, and relationships.

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1. Understands that reach, placements, and other traditional PR metrics rely on exposure to the most people, rather than engagement with the right ones.

EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:

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EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:

2. Leverages Vision to precisely identify our audiences and meet them where they are.

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EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:

3. Fosters relationships by offering relevant content to enhance an existing conversation.

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4. Embraces the vulnerability of dialogue as a tool for growth, development, and audience interaction.

EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:

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EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:

5. Rallies audiences to action, bringing our content to life in a wide variety of ways.

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THE THOUGHT LEADERSHIP LEVERAGE MANIFESTOthoughtleadershipleverage.com 917.741.1881 [email protected]

Thank you for reading our Outreach!

View our Impact slide share next. Or to find out more about Outreach on our website, click here.


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