This is wake up call BY ANDREW WINSTON
We, as a business community and as a species, are getting wake-up calls
Record-breaking heat, floods, droughts, and storms are
becoming the norm. Extreme weather costs billions.
Climate change is not a future model to debate.
Austra l ia added more colors to i ts weather maps to ref lect temperatures 50-54 Cent igrade (130ºFahrenheit )
EVERYTHING
is RISING
relentlessly.
The demand for
In one year, China built 17 billion sq. ft of new space equal to all of the commercial property in Manhattan
x 30 =
and we are running out of cheap resources…
3rd
Scarcer transparent
our world is becom ing more
what happens in your business doesn’t stay in your business
We now have insight into how companies everywhere treat people and the planet.
TO ANSWER THE WAKE UP CALL
Businesses are uniquely qualified to solve these challenges
THE
PIVOT “making organizations more resilient and
flexible in a volatile world”
Ask heretical
questions Step 1:
Adidas asked, why do we NEED water to dye clothes?
So they collaborated with DryDye no-water
technology.
AHA
INNOVATION:
goals Step 2:
Set
based science
PROBLEM:
too much carbon
Made the 2015 F-150 trucks 700 lbs
by using
aluminum instead of steel
Innovation: Ford set product development goals to help the world meet needed carbon reduction targets...
some products don’t fit into a prosperous world.
think business models : CVS Health stopped selling tobacco
INNOVATION:
What should YOUR business
doing differently?
stop or start FIND THE ANSWER HERE
Business
Bottom Line
cannot thrive
unless people and
the planet thrive.
We need business leaders to think with their heads, their wallets, but also with their
HE RTS
♥
will you answer the call?
What if our future and lives depended on
answering?
B e c a u s e , t h e y DO.
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