Download - Thesis Development
Rethinking News in the Mobile AgeProduced by more people from more places
JEFF LINGRAD ID M5 THESIS PLAN
APRIL 19, 2016
User Enterprise WorldSelf
ENGAGE IN HOW PEOPLE LIVE
FACILITATE NEW BEHAVIORS
TECH IN MEANINGFUL WAYS
CREATE PRODUCT & SERVICE
EXAMINE INTERNATIONAL ISSUES
RELATE TO OTHERS
EASY SHARING EXPERIENCES
REDUCE ONLINE AXIETY
ENCOURAGE COMMUNITY
EMPOWER CONTENT CREATION
DEMOCRATIZE NEWS
BUILD MASSIVE COMMUNITIES
FOSTER A SENSE OF PURPOSE
REDUCE DIGITAL NOISE
DRIVE GLOBAL MOVEMENTS
MAKE THE WORLD SMALLER
CLARIFY WORLD EVENTS
SHAPE THE FUTURE
Value Criteria
How are people sharing experiences online?
Primary Research
Digital Natives
Secondary Research
UNDER 20’sMEDIA TECHNIQUES
Platform expertsYOUTUBEREDDIT
BackcastingTELEGRAPHGLOBAL NEWS AGENCIES
Current landscapeLIVE-STREAMINGVIDEO CURATION
Trends &future scenariosHYPER-CONNECTIVITYTIME-INDEPENDENT BEHAVIORS
People share relevant news as a means to stay connected, build relationships, promote ideologies, and be informed.
The consumption of news is changing
Platforms have difficulty creating engagement
Production remains a skills-based and time-based barrier to entry
Issues
How might we disseminate news in a way that inspires people to become both consumers and active participants in the events that shape their lives?
Trusted news must come from a reputable source
Capture and production of content is complex
Likes are easy but meaningful participation is harder
Driving Insights
Establish a online community where curated news can be discussed, and people build a reputation through production of high-quality news
Opportunity
EcosystemA. Community Platform
B. Journalist Academy &Veteran Network
D. Editing Tool
C. Drone Capture
A.
Community Platform
SWITCH BETWEEN DIFFERENT SOCIAL GROUPSSEE THE DIGITAL PAPER TRAILCONVERSATION BRANCHINGONE-STEP SHARINGJOIN PAID SUBSCRIPTION CHANNELS
B.
Journalist Academy
ACCREDITATION SYSTEMONLINE SCHOOLCOMMUNITY MEMBERS LEVEL UP
Veteran Network
TRADITIONAL JOURNALISTS ON RETAINERCRITICAL EVENT / LIVE NEWS COVERAGEACTIVE PARTICIPATION WITH COMMUNITY
C.
Personal Drone Device
ONE-MAN REPORTING TEAMHANDS-FREE / VERSATILE REPORTING TOOLREDUCED LEARNING CURVEWIRELESSLY CONNECTED
D.
Expedited Editing Tools
QUICK POST PRODUCTIONTEMPLATES FOR QUICK EDITINGINTELLIGENT EDITING / CAPTIONINGSHORTEN ASYNCHRONOUS COMMUNICATION
Empowering people to curate and produce news through the lens of professional journalistic standards will create a global community better informed and engaged with their world.
Summary
DEVELOP BUSINESS MODELDESIGN EXPERIENCEMOCK UP PROTOTYPES
Next Steps
Workplan
Expert InterviewsJOURNALISTSNEWS EXPERTS
System ModelBUSINESS ECOSYSTEMSERVICE DESIGN
DesignUX/ID & VISUAL LANGUAGEINDUSTRIAL DESIGN
ProductionVIDEO NARRATIVEPHYSICAL PRODUCTSAPPLICATION PROTOTYPES
Proof of CompetencyPRESENTATION PREPPOSTER & KEYNOTE PREP
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Questions & Answers