Download - The Year of the Instagram Strategy
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WEBINAR:
Year of the Instagram StrategyRob Reed, Founder of MomentFeedAugust 12, 2014
DELIVERED BY
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Overview
Rob Reed,Founder of MomentFeed
Authenticity Matters• Why Facebook Likes Don’t Matter Anymore
• New Marketing Asset: The Digital Identity of your Physical Locations
• The Year of the Instagram Strategy - How Marketers Should Approach the Instagram Channel
• Optimizing for Search and Discovery in the Mobile Era
• Managing Social Media for Franchises - Maintaining Brand Integrity While Empowering Franchisees
• How Mobile is Revolutionizing Shopper Marketing
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Instagram by the Numbers
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Instagram by the Numbers
1.6BLikes Daily
5
20BPhotos Shared
60M Average
Photos Per Day
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Instagram by the Numbers
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The fastest growing of all
social media sites worldwide More than half
(57%) of Instagram users use the app on a daily basis (63% of Facebook) while 35% do so multiple times a day (40% for Facebook)
18x more consumer
engagement than Facebook
48x more consumer engagement than Twitter
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The Fastest Growing Social Site
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Tumblr
Quora
Google+
YouTube
myspace
-22.5 -11.25 0 11.25 22.5 33.75
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Instagram Demographics
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of US adult residents who live in urban areas use Instagram (compared to 11% in suburban and rural areas)
13% of Internet users use Instagram
50%
Android
50% Apple
51%
high schoolers
68%
Female
17%
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The 3 Principles of Instagram Strategy
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1Curate & Create
2Listen
3Respond
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1. Curate
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Ex: The Old Spaghetti Factory
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5,482 people reached
(9.4% of their total fans)
4,298
1,181
Organic Viral
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Ex: Disneyland
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Create
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Which Photo Got the Most Likes?
A B C
D E
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Which Photo Got the Most Likes?
A
DB E
C
2.57K 2.57K 1.76K
1.5K 1.47K
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Which Photo Got the Most Comments?
A B C
D E
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Which Photo Got the Most Comments?
E
AB D
C
45 35 20
11 9
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Listen
1. Monitor all brand, sub-brand, and campaign hashtags
2. Monitor Instagram comments for critical keywords
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3. Respond
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Like customer photos Respond to customers
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Ex: JCPenney
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Not Engaging Comes with Consequences
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June July August Sep-tember
Oc-tober
No-vember
De-cember
Jan-uary
Feb-ruary
March0
3000
6000
9000
12000Instagram Engagements Instagram Actions
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Instagram Business Value
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CustomerEngagement
BrandAwareness
Sales
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Instagram Local
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Instagram Local
How to location-tag an Instagram photo or video
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1 2 3
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The Brand Selfie: Ex The Chive
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The Brand Selfie: Ex 7-Eleven
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The Brand Selfie
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Building a Follower Base
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Instagram Ads
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Instagram Loyalty
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Instagram Loyalty
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Step 1#barneyscash
Step 2Bonus Points
Step 3Gift Card
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The Do’s and Don’ts of Instagram
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DoRepresent your
brand as authentically as
possible
-
Have a specific focus for your
Instagram strategy
-
Involve your customers in your Instagram strategy
Don’tPost over-
promotional and salesy photos
-
Make Instagram everything about
your brand
-
Make it a one way conversation
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• Today consumers demand authentic, locally relevant messages from brands
• MomentFeed delivers on the promise of authentic marketing, at scale
• MomentFeed provides the most comprehensive and innovative set of tools for managing the Instagram channel at both the corporate and local level
MomentFeed
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CommentscoffeebeanSearch Content
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Comprehensive Monitoring
Monitoring of both hashtag and location tag photos
#
201
22
634
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CommentscoffeebeanSearch Content
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Cross-Platform Sharing
Share location-tagged Instagram photos to your local Facebook pages
Coffee Shoppe
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CommentscoffeebeanSearch Content
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Indexing of Instagram Comments
@coffegirl02 Glad you are enjoying
our new location!
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Optimization and Moderation
DateLikesRecommended
CommentscoffeeshoppeSearch Content
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Identification of Brand Influencers
DateLikesRecommended
CommentscoffeeshoppeSearch Content
#
634
58
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MomentFeed Mobile App
For local managers to manage Instagram and to curate the best customer photos by re-
gramming
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MomentFeed Platform
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Questions?
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• The explosion of mobile and how it has dramatically changed local search
• The importance of local search
• Optimizing the local search ecosystem (Google, Facebook, your website, etc.)
• How social influences search results
• Outdated mechanisms that are no longer viable
NEXT WEBINAR:
Optimizing for Search and Discovery in the Mobile Era
Tuesday, September 9 at 10AM PST