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Stephen HarrisonDirector
The National Heritage Service for the Isle of Man
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The Value of Heritage Identity-Local, National, International
Isle of Man Case Study
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Islands: we live in the romantic imagination of the public
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Threatened and Saved by Transport Links
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The Blessing and the Curse of Island Tourism
• European Islands receive more than 40million tourists a year
• The economies of 70% of islands depend upon tourism
• Tourism simultaneously supports and destroys culture and heritage
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Private Communities, on Display to the World
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How do we express our heritage value & identity to ourselves, &
to the rest of the World?
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Isle of Man Case StudyA laboratory for Heritage Value:
• Museum’s Impact on Heritage Identity?
• Local Social & Economic Benefits?
• International Dimension?
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1990s - IOM Cultural Assessment
• traditional sea-side resort• declining market• threatened infrastructure• changing perception
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A Crisis of Cultural Identity
• population change• new residents• social instability• economic change• new family needs• sense of place• cultural identity
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Internal & external perceptions in times of change?
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IOM Community Consultation• opinions on change?
• quality of life?
• strength of feeling for heritage and culture?
• sense of “ownership and access”?
• sense of national identity?
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Cultural Assets- Perception pre-1990
• Museums (archaeology) emphasis
• Only for the few
• No links to the countryside
• National monuments not part of the interpretive plan
• Not of great Governmental, social or economic significance
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Asset Audit
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Asset Audit
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The Public Debate
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The Heritage Process?- a choice by the
community?• What to value from the past?• What to value in the present?• What to pass on to future
generations?• What values govern these
choices?
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IOM Community Perception
• Valued the sense of an historic landscape
• Wanted the specific Isle of Man story
• Wanted better Intellectual & physical access
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580 km2 of Historic Countryside
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A Co-ordinated Strategy• multi-site
• inter-disciplinary
• community partners
• social and economic
• the 570sq Km museum
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The “Story of Mann”
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The Need For Partners
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Involving the Community
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Product Examples: Manx Museum
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Product Examples• Manx Museum
• ‘threshold interpretation’
• ‘come in, go out, discover!’
• new community uses
• Island museum overview
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Product Examples:Castle Restoration
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Product Examples:Cregneash
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The Old Parliament House
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Peel Castle & Heritage Centre
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Peel: 1990s- Difficult times for town and castle
• decline of fishing
• shops closing
• properties derelict
• people leaving
• major heritage site
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New Heritage Cemtre
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New Heritage Presentations
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New Heritage Experiences
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Telling the Story• latest technology
• narrative technique
• links object to landscape
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Emphasising the “real sites” in the countryside
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Landscape Conservation & new public access
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Removing the “fear” of accessing the countryside
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Countryside Restorations
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Results: Change of Perception & Service
Expansion• 4 museum sites in 1990
• 13 museum sites in 2007
• Integration of special landscapes
• Integration of National Monuments
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Results: New Access to the Historic Landscape
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Results: Local Economy
• local economy improved
• buildings restored
• new restaurants
• increased pride
• increased involvement
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Results: Cultural Tourism
• tourism pattern changed• destination image changed• based on cultural image • industry more focussed• lower volume/higher spend• European linkages• quality facilities• confidence in product
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Results: Local Education
• increased school links
• new academic research
• £1m new national history
• new higher education courses
• new National Curriculum
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Results: Heritage Awards• British "Museum of the Year Award"
(1992/93)• Museums Association Gulbenkian Award
(1992)
• Tourism award for excellence (1992)
• European Museum of the Year Special Award (1994)
• “International Ambassador” (1998)
• British “Museum of the Year Award” (1998)
• “Interpret Britain” award (1999)
• Civic Trust Award (1999)
• British Archaeological Award (2001)
• Heritage Interpretation Award (2006)
• Best Customer Service Award (2006)
• Industrial Archaeology Soc Award (2007)
• Visitor Attraction of the Year (HOM -2007)
• Museums & Heritage Award for Excellence (2008)
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Results: International Profile
• high profile openings
• International awards
• new local pride in product
• international publicity
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King & Queen of Norway
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Results:New International Contacts
• Norway• Sweden• Finland• Italy• Portugal• Greece• Russia• Falkland Islands
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MNH at the Council of EuropeThe European landscape Convention:
“The IOM presentationwas a perfect exampleof a success story and aEuropean model.”
(Co of Europe Head of Regional Planning, 30 Nov. 2001)
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Results: Community Support• new partners
• doubled membership
• confidence for investment
• increased visitor numbers
• local heritage groups
• business sponsorship
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Results:The Story of Mann• 580 Km2 of themed historic landscape
• A “local heritage identity”, not just museums
• Multi-site
• Multi-disciplinary
• A Co-ordinated international heritage “product”
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The MNH Estate is Island-Wide
• 13 staffed sites
• Over 50 historic buildings
• Over 40 Listed Ancient Monuments
• c.3,000 acres of protected landscape
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Results:- New Product – New Perception – New Brand?
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Heritage in Nation-BrandingThroughout the discussions on “Branding”, we have maintained a vision of a society that:
• understands, values, cares for and enjoys its heritage
• nurtures it as an important part of its present and future success
• recognizes that our heritage has formed our national personality
• that our shared heritage provides the firm foundations on which we can all join together as a community and on which our freedom to flourish in the future can, and should, be built with pride and confidence.
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Values of Cultural Democracy• What are our Community
Values?
• Is there community participation?
• Is there community understanding?
• Are there clear community benefits?
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The “Story of Mann”- the heritage process in the community
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Shared community perceptions sustain the value of heritage assets.
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Results: Cultural Themes- brands within brands
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Branding: Who is it for?What is it for?
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The Views of the People