Tuomas Syrjänen
Futurice
+358 50 5470386
@TuomasSyrjanen
The Rise of the Personal Data Economy
in 2018
4702000Founded People
35Nationalities
We Build, Innovate and Change
“Data is the new asset class”“Data is the new oil”
“The amount of data is exploding”
“We humans are the product”
BUT our data and its use is not visible
From hidden to revealed: Consumers demand more visibility and
control of their dataempowered by Decode
GDPR, MyData…
New Role for Consumers: from Passive to Active
Consumer
Comms target
Buyer
User
Service provider
Customer service
repMarketer
Content producer
Developer
Reviewer
Critic
EngageMarket
Improve service offer via
partnerships
Transparencyand visibility
The Personal Data Economy: What’s our ambition level?
1 2 4
Create New Value with Digital
Shape Existing Business
Transact
Create new value exchanges
Create new value propositions
Venture
Change markets/create
new ones
Disrupt/Redefine
1 2 3 4 5
1. Market: Generalised claims are challenged while real usage data allows
personalised purchase suggestions.
2. Engage: New partnerships will enable
cross referencing of personal data to allow more holistic recommendations.
3. Transact: Use our personal data as
currency. We get a choice: “Pay with:data
<-> money”
data money
4. New Ventures:Data Banks:
Store, Insure, Monetise, Advise
Connecting(Platform)
5. Disrupt: Redefining “what business are we in?”
(Data driven)Advising
Producing(Product/Service)
WHY: Unbundling of a Bank
Tuomas Syrjänen
Futurice
+358 50 5470386
@TuomasSyrjanen
Kiitos!