the rise of the sharing economy
TRANSCRIPT
The rise of the sharing economy
29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber
The most boring presentation about sharing economy you'll ever hear
29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber
Hi
Operations & Logistics Manager @Uber
Previously worked as a consultant (Munich
Partners), startup-founder (Squee, Prosper
Consulting), corporate new business
developer (Hrvatski Telekom).
@jokica125
“Where there's a will, there's a way”
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
➔ Impact on society
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
Agenda➔ What’s sharing economy?
- Definition- Prerequisites- Why now?
➔ Good, bad and ugly -examples
➔ Impact on society
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
Granting temporary access to underutilized assets in ways that bypass traditional ownership and pricing models
Definition - Prerequisites - Why now?
What can be considered sharing economy?
Definition - Prerequisites - Why now?
What can be considered sharing economy?
Business model is hosted through digital platforms
Definition - Prerequisites - Why now?
What can be considered sharing economy?
Business model is hosted through digital platforms
Transactions are completed through a variety of methods that offer access over ownership
Definition - Prerequisites - Why now?
What can be considered sharing economy?
Deeper social interactions compared to traditional methods of exchange
Business model is hosted through digital platforms
Transactions are completed through a variety of methods that offer access over ownership
Definition - Prerequisites - Why now?
What can be considered sharing economy?
Deeper social interactions compared to traditional methods of exchange
Business model is hosted through digital platforms
Transactions are completed through a variety of methods that offer access over ownership
Definition - Prerequisites - Why now?
Product becomes more valuable as more users use it - network effect
Why did it happened?
Definition - Prerequisites - Why now?
Why did it happened?
Definition - Prerequisites - Why now?
Purchasing power
reduced during
recession
Why did it happened?
Definition - Prerequisites - Why now?
Purchasing power
reduced during
recession
Saturation of crappy
products
Why did it happened?
Definition - Prerequisites - Why now?
Purchasing power
reduced during
recession
Saturation of crappy
products
Social - local -
mobile revolution
Why did it happened?
Definition - Prerequisites - Why now?
Purchasing power
reduced during
recession
Saturation of crappy
products
Technology enabled
peer - review
systems to build
trust/quality
Social - local -
mobile revolution
Why did it happened?
Definition - Prerequisites - Why now?
Purchasing power
reduced during
recession
Saturation of crappy
products
Technology enabled
peer - review
systems to build
trust/quality
New consumer
mindset
Social - local -
mobile revolution
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
- Key sectors- Uberisation- Cautionary tale
➔ Impact on society
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
Who’s next?
Key sectors - Uberisation - Cautionary tale
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
Financial services
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
Financial services People/skills
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
Financial services People/skills Accommodation
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
Financial services People/skills Accommodation Mobility
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
- Uber Freight
- Cargomatic
- Convoy
- Teleroute
- Locodels
- ShareMyStorage
- Keycafe
Financial services People/skills Accommodation Mobility Logistics
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
- Uber Freight
- Cargomatic
- Convoy
- Teleroute
- Locodels
- ShareMyStorage
-Keycafe
- Khan Academy
- Quora
- Teachers Pay
Teachers
- Cottage Class
- Wikipedia
- OpenIDEO
Financial services People/skills Accommodation Mobility Logistics
Education
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
- Uber Freight
- Cargomatic
- Convoy
- Teleroute
- Locodels
- ShareMyStorage
- Keycafe
- Khan Academy
- Quora
- Teachers Pay
Teachers
- Cottage Class
- Wikipedia
- OpenIDEO
- Belle
- Clineeds
- Heal
- Cohealo
- MedZed
- True North
- PatientGrade
Financial services People/skills Accommodation Mobility Logistics
Education Health industry
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
- Uber Freight
- Cargomatic
- Convoy
- Teleroute
- Locodels
- ShareMyStorage
- Keycafe
- Khan Academy
- Quora
- Teachers Pay
Teachers
- Cottage Class
- Wikipedia
- OpenIDEO
- Belle
- Clineeds
- Heal
- Cohealo
- MedZed
- True North
- PatientGrade
- Growington
- Cookening
- Feastly
- Foodsharing
- Kitchensurfing
- GrowUp
- Casserole Club
Financial services People/skills Accommodation Mobility Logistics
Education Health industry Household goods
Who’s next?
Key sectors - Uberisation - Cautionary tale
- Lending Club
- Transfer Wise
- Zopa
- Kickstarter
- Indiegogo
- Lending Club
- Bitcoin
- Post Mates
- Task Rabbit
- InstaCart
- Elance
- Odesk
- Freelancer.com
- Chefly
- AirBnB
- Roomates.com
- Home Away
- Couch Surfing
- We Work
- 9flats.com
- Sharedesk
- Uber
- ZipCar
- BlaBlaCar
- Turo
- SideCar
- Just park
- Getaround
- Uber Freight
- Cargomatic
- Convoy
- Teleroute
- Locodels
- ShareMyStorage
- Keycafe
- Khan Academy
- Quora
- Teachers Pay
Teachers
- Cottage Class
- Wikipedia
- OpenIDEO
- Belle
- Clineeds
- Heal
- Cohealo
- MedZed
- True North
- PatientGrade
- Growington
- Cookening
- Feastly
- Foodsharing
- Kitchensurfing
- GrowUp
- Casserole Club
- Swap.com
- Popcorn Time
- Humbolt
- Groupmuse
- Periscope
- Wikitribune
Financial services People/skills Accommodation Mobility Logistics
Education Health industry Household goods Multimedia
On AngelList 526 COMPANIES include “Uber for X” in their listings
Key sectors - Uberisation - Cautionary tale
Homejoy
A home-cleaning marketplace company who provide cleaning services by using independent contractors.
- Customers only used the initial promotional offer.
- Expansion to other markets happen too fast
- Not allowed to train the independent contractors
Key sectors - Uberisation - Cautionary tale
Source
Exec
Exec was meant to provide errand runners to do any kind of random jobs.
- Serve all possible jobs and had to hire errand runners for different skills which proved costly in the end
- Unit Economics gone wrong, service fee couldn’t cover customer acquisition, customer service, and recruiting sufficient supply, refunds
Key sectors - Uberisation - Cautionary tale
Source
Cherry
An on-demand car wash service, allows customers to park anywhere, check in online, and have their car washed where they left it.
- Inability to maximize revenue as people are not washing car that often
- Scaling in the real world turned out to be much harder, more expensive, and time-consuming
Key sectors - Uberisation - Cautionary tale
Source
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
➔ Impact on society- Benefits- Regulatory, legal & tax - Consumer challenges
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
Benefits of
sharing
economy
on society
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Technology advances faster than regulation
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Technology advances faster than regulation
Regulatory considerations
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Technology advances faster than regulation
Regulatory considerations
Management of unconventional workforce
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Technology advances faster than regulation
Tax complianceRegulatory considerations
Management of unconventional workforce
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Trust is one of main enablers of sharing economy
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Trust is one of main enablers of sharing economy
Consumer trust and safety
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Trust is one of main enablers of sharing economy
Consumer trust and safety
Consistency in service quality
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Trust is one of main enablers of sharing economy
Security and risk mitigation
Consumer trust and safety
Consistency in service quality
Benefits - Regulatory, Legal, Tax - Consumer challenges
Source
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
➔ Impact on society
➔ The future of sharing economy
- 10-20x growth- What with the incumbents?- Not too distant future
➔ Conclusion
➔ Q&A
Sharing economy sectors
Traditional industry sectors
5%
95%
50% 50%
2013 2025
Source
In 2013 sharing economy was $15bn and can grow to $335bn in 2025
10-20x GROWTH OF THE SHARING ECONOMY IS POSSIBLE AND HIGHLY LIKELY
10-20x growth - Incumbents - Future
Who is disrupting your industry behind your back?Become antifragile or die
Source
10-20x growth - Incumbents - Future
What are the
unexpected
benefits of
self-driving
vehicles?
10-20x growth - Incumbents - Future
10-20x growth - Incumbents - Future
Centralised
10-20x growth - Incumbents - Future
Centralised Decentralised
10-20x growth - Incumbents - Future
Centralised Decentralised Bitcoin
10-20x growth - Incumbents - Future
Centralised Decentralised Bitcoin
Is the blockchain future of sharing economy?
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
➔ Impact on society
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
TL;DR- Sharing economy is built around
trust and underutilized assets
- Ownership over things becomes
burden in today's life
- Uberisation is happening across all
sectors
- We are all responsible for sharing
economy to be net positive
- Companies have to become
antifragile or else they’ll be displaced
Agenda➔ What’s sharing economy?
➔ Good, bad and ugly -examples
➔ Impact on society
➔ The future of sharing economy
➔ Conclusion
➔ Q&A
Thank you for listening
[email protected]@jokica125
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