The retailing Sector and the Development of new Technologies
Mario CifielloBuying General Director
of Coop ItaliaBologna
Bologna06/09/01
Scenery of Retail, in EuropeThe major European operators ranking among the top 30 in the world
8,6
23,624,424,725,6
30,6
31,0
33,233,334,4
48,252,4
64,8 199,1
0 20 40 60 80 100 120 140 160 180 200
Wal-Mart(USA) 1°
Carrefour(F) 2°
Ahold(NL) 3°
Metro(D/ CH) 5°
Tesco(GB) 8°
Safeway(GB) 9°
Rewe(D) 10°
Aldi(D) 12°
Intermarchè(F) 13°
Sainsbury(GB) 17°
Edeka(D) 18°
Tengelmann(D) 19°
Auchan(F) 20°
Coop(I)
Source: M+M & PlanetRetail 05/01. Turnovers 2000 (Mn Euro €)
GroceryOther
12
23
13
32
27
12
7
16
21
14
11
11
GLOBAL COMPETITORSThe European chains go ahead in fighting the Foreign countries.
82
41
30
84
17
20
24
30
31
44
48
49
Delhaize(B)
Ahold(NL)
Tengelmann(D)
Carrefour(F)
Metro(D/CH)
Aldi(D)
Intermarchè(F)
Lidl(D)
Auchan(F)
Casino(F)
Rewe(D)
Wal-Mart(USA)
Source: M+M & PlanetRetail 05/2001
n. of countries % turnover from foreign countries
Scenery of Retail, in Italy
0,2% 0,1%
0,9% 0,0%
0,9% -0,1%
1,0% 0,0%
3,2% -0,6%
2,7% 0,5%
3,4% -0,2%
3,9% -0,4%
5,5% -0,3%
6,5% -1,0%
7,7% 1,7%
9,1% 0,1%
9,0% 0,1%
9,9% -0,4%
14,3% 1,8%
25,7% 1,3%
-5% 0% 5% 10% 15% 20% 25% 30%
ID COOP/CONAD
GS- CARR.
INTERMEDIA
RINASCENTE
ESSELUNGA
INTERDIS
PEGASO 2001
SELEX
MECADES
MDO
SIRIO
CRAI
IND.GD
IND DO
AGORA'
CONITCOOP
Hyper & Super in Grocery and by Centre of Buying
Source:Iri Infoscan
% share, Dec. 2000
Positive variation on 1999Negative variation on 1999
Shares, by ChainIn Italy
RELEVANT PARAMETERS OF COOP RELEVANT PARAMETERS OF COOP
SYSTEM (economy & structure)SYSTEM (economy & structure)
Co-opsCo-ops 184184 - 10,7 - 10,7 - 2,2 - 2,2
OutletsOutlets 1.2791.279 - 2,5 - 2,5 - 0,7 - 0,7
Area of saleArea of sale 1.093.0001.093.000 + 1,7 + 1,7 + 2,9 + 2,9
MembersMembers 4.320.000 +10,34.320.000 +10,3 + 7,0 + 7,0
EmployeesEmployees 41.41041.410 + 3,4 + 3,4 + 1,5 + 1,5
Gross Sales Gross Sales (Bn)(Bn) 16.73616.736 + 7,4 + 7,4 + 4,0 + 4,0
Absolute values2000
Variation’00-’99 %CONSOLIDATED
Source : Ancc
VariationaForec.’01-’00 %
Private Label in EuropePL market share (value) in the mostimportant European Countries
Source: ACNielsen PLMA 2001 Year-Book
43,1 %
26,6 %
15,7 %
20,1 %10,9 %
18,6 %
22,5 %
COOP19,2 %
Strategies of Coop products
Coop branded products are based on a fundamental principle : centrality and sovereignty are to be given to consumers.
To be consistent with the mission, a Coop product must be“Good”“Safe”“Ethically guaranteed”“Not genetically modified”“Convenient”
“Environment-friendly”
Mission
The Product
• Turnover 2.561 Billions of Lire• Suppliers 294 • Items 2.172
• Analyses 624.100
Source:Internal Data 1999
Food/Non Food
The Product Food/Non Food
Our Excellent PL products :Our Excellent PL products :Incidence of Smk+Hpmk sales on the total category, in COOPIncidence of Smk+Hpmk sales on the total category, in COOP
Year ending on June 2000Year ending on June 2000Source: Iri Infoscan
56,4%
17,4%
39,2%
18,8%
37,5%
20,5%
35,5%31,9%
35,1%
11,8%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
VEGETABLESPRESERVED
TOMATOESPRESERVED
SEED OIL FROZENVEGETABLES
OLIVE OIL
COOP PRODUCTS CATEGORY LEADER
On-lineFrom July 2000
Corporate
E-Business
E-Commerce
The Portal of COOP