Transcript
Page 1: The Real Value of your Fanbase

#PuttingFansFirst The Real Value of your Fan Base

Page 2: The Real Value of your Fanbase

Starcount, a little background.

Page 3: The Real Value of your Fanbase

1.7 Billion people

Page 4: The Real Value of your Fanbase

35,000 Starcount Charts Everyday  

Page 5: The Real Value of your Fanbase
Page 6: The Real Value of your Fanbase

The Social Star Awards  

Page 7: The Real Value of your Fanbase

We celebrated the Super Fans too  

Page 8: The Real Value of your Fanbase

The Starcount Social Playlist

Recognising and rewarding fans

Starcount Insights

Page 9: The Real Value of your Fanbase

#PuttingFansFirst

#PuttingFansFirst The Real Value of your Fan Base

Page 10: The Real Value of your Fanbase

#PuttingFansFirst

Page 11: The Real Value of your Fanbase

Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation

Page 12: The Real Value of your Fanbase

The 1,9,90 rule

The myth of the big number

Page 13: The Real Value of your Fanbase

Discover the 10%

Advocacy network

Page 14: The Real Value of your Fanbase

Interaction Platform

Interactions, motivations and collect a single view

Page 15: The Real Value of your Fanbase

ENGAGE

RECOGNISE

Interaction Platform

REWARD

Page 16: The Real Value of your Fanbase

The advocacy network

Page 17: The Real Value of your Fanbase

The advocacy network

Source:  2013  survey  carried  out  by  Adblock  Plus.  

At least 95% of people don’t trust commercials seen online

Consumer reviews are trusted nearly 12 times more than manufacturers descriptions Source:  eMarketer  report  2010  

Page 18: The Real Value of your Fanbase

People and data

I value my data. It has a value

Page 19: The Real Value of your Fanbase
Page 20: The Real Value of your Fanbase
Page 21: The Real Value of your Fanbase

#PuttingFansFirst

Personal API

Page 22: The Real Value of your Fanbase

Value exchange (Clarity, Transparency)

Page 23: The Real Value of your Fanbase

#PuttingFansFirst

Page 24: The Real Value of your Fanbase

#PuttingFansFirst

Page 25: The Real Value of your Fanbase

#PuttingFansFirst

The human genome project

Page 26: The Real Value of your Fanbase

#PuttingFansFirst

Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation

Page 27: The Real Value of your Fanbase

#PuttingFansFirst

#PuttingFansFirst The Real Value of your Fan Base

#PuttingFansFirst


Top Related