Download - The Real Value of your Fanbase
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#PuttingFansFirst The Real Value of your Fan Base
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Starcount, a little background.
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1.7 Billion people
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35,000 Starcount Charts Everyday
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The Social Star Awards
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We celebrated the Super Fans too
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The Starcount Social Playlist
Recognising and rewarding fans
Starcount Insights
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#PuttingFansFirst
#PuttingFansFirst The Real Value of your Fan Base
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#PuttingFansFirst
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Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
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The 1,9,90 rule
The myth of the big number
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Discover the 10%
Advocacy network
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Interaction Platform
Interactions, motivations and collect a single view
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ENGAGE
RECOGNISE
Interaction Platform
REWARD
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The advocacy network
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The advocacy network
Source: 2013 survey carried out by Adblock Plus.
At least 95% of people don’t trust commercials seen online
Consumer reviews are trusted nearly 12 times more than manufacturers descriptions Source: eMarketer report 2010
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People and data
I value my data. It has a value
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#PuttingFansFirst
Personal API
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Value exchange (Clarity, Transparency)
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#PuttingFansFirst
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#PuttingFansFirst
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#PuttingFansFirst
The human genome project
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#PuttingFansFirst
Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
![Page 27: The Real Value of your Fanbase](https://reader033.vdocuments.us/reader033/viewer/2022060108/554cecf1b4c905a5138b4843/html5/thumbnails/27.jpg)
#PuttingFansFirst
#PuttingFansFirst The Real Value of your Fan Base
#PuttingFansFirst