Download - The New Traditional
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The New Traditional
kps3.com
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What’s changing in the marketing and
communications professions, and even
more importantly, what’s ahead?
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Announcing the re-emergence of human beings.
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People are still behind the technology.
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Relationships still bring value. Lots of it.
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The customer experience might be eyeball
to eyeball. Or it might happen inside of
websites, text messages, emails, videos,
mobile apps and social media platforms.
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Skills are needed to be able to
communicate and establish relationships
within each of those arenas.
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THE NEW TRADITIONAL - WHAT’S HAPPENING IN ...
People Process Power
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People
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Peoplework: How to run a people-first
business in a digital-first world.
By Austin Allison and Chris Smith
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P2P replaces B2B and B2C. The People Revolution.
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Technology has allowed us to become glued
together. However, as time passes, the
experience will be much less mechanical and
linear, while becoming more real and natural.
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SO WHAT KIND OF PEOPLE DO WE HIRE IN ORDER TO WORK IN A P2P WORLD?
Intelligence
Experience
Skill sets
Talents
Mindset
Attitudes
Passion
KPS3
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If the fit isn’t right, let it go.
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Process
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Digital Revolution = Efficiencies.
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Digital Revolution = Distractions.
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Distractions = Efficiencies
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What are the distractions
now vs. in the “old days?”
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Where should you be
spending your time?
Hint: Purpose.
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Be urgent about the right things.
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of web leads in business come
from simply choosing the first
person they speak with.
70%
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Speak with
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PurposeThe guideline to solutions
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FocusNo more than 3 things for humans
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At KPS3 we have an initiative called
“Better Project Management.”
AKA - better efficiency with
client project management.
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What do you have?Are you as efficient as you want to be?
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Flat organizational structure
Team structure vs. hierarchical
Internal departments - internal ‘accounts’
Accepting the chaos that can come with change
ORGANIZATION: HOW ARE COMPANIES GOING TO BE STRUCTURED DIFFERENTLY TO SUCCEED.
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Power
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Who has it?
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Influencei.e. PR, government affairs, fund
development, sales, outreach.
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Nevada Health Link OutreachA formalized approach to humanism
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Outreach events
Community presentations
Distribution locations
School Initiative
Home Visit Network
Door-to-door canvassing
OUTREACH AS PART OF MARKETING
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Metrics
The goal was exceeded by 582,767 touch points.
Original outreach touch point goal 1,066,569
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Without a team of people and the power and influence it
wouldn’t have been possible.
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Since everyone is digital should we revert to human to stand out?
What about the Snowden effect?
SOME OTHER QUESTIONS TO PONDER:
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No matter what the business model or
product is, it is always people on both
sides of the transaction.
One last thing
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Thank you
kps3.com