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@TomMartin
The Care and Feeding of a Social Media Manager
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Hiring|don’t hire an INTERN!
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Hiring|don’t hire an INTERN!
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Hiring|hurdle
fluent in two languagesdigitaltradi0onal
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Hiring|hurdle cri0cal thinking
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Hiring|skillsetSocial Media Manager
unique skill set requirementsstrategicanaly0calcrea0vepersuasiveproac0vegreat presenteroutstanding nego0atordeterminedfearless
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Hiring|skillsetSocial Media Manager
unique skill set requirementsstrategicanaly0calcrea0vepersuasiveproac0vegreat presenteroutstanding nego0atordeterminedfearless
storyteller
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breadcrumb marketing
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breadcrumb marketing
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What’s a Storyteller Cost?
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What’s a Storyteller Cost?
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Growing Storytellers
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Growing Storytellers
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Growing Storytellers
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Growing Storytellers
Intern
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Partner with Colleges
Radio/Television/Film
Advertising
Social Media
Public Relations
Journalism
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Day in the Life...
8a 10a noon 2p 4p 6p 8p 10p
Monitoring/Responding to Conversation
Publishing &
Seeding Content
Creating Content&
Analyze TrafficLunch
Scheduling Content #Chats &
Responding
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Copyright © 2010 Converse Digital, LLC
Android iPhone4
Social Media tools - smartphone
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Copyright © 2010 Converse Digital, LLC
Flip Kodak Zi8 iPhone4
video only video & photo video, photo & audio
Social Media tools - video capture
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Copyright © 2010 Converse Digital, LLC
Social Media tools - video capture
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Copyright © 2010 Converse Digital, LLC
Social Media tools - ligh0ng & audio
Mobile -‐ Three Point Lighting Kit Wireless Lav Mic
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Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
ç
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Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
Original Shot Retouched Shot -‐ For Blog
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Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
Original Shot -‐ From Client Retouched Shot -‐ For Blog
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Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
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Measuring Success
Basic MeasuresFansFollowersSite VisitseNewsleVer subscribersRSS SubscribersBlog Subscribers
Important because you can’t have SALE un0l you’ve established SCALE
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Measuring Success
Engagement@Replies on TwiVerComments and Likes on FacebookeMail Opens/ClicksVideo viewsTime on site measurementsTime viewed on videos
Engagement is about quality over quan0ty
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Measuring Success
Return on InvestmentAnecdotal evidencePR Value (Blogger coverage)Ad Spend Equivalent (eyeballs)
Measures that tradi0onal adver0sing oriented execu0ves can understand
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www.ez.com/HireMe
504-383-4410 | [email protected] | HelpMyBrand.com
@TomMartinCopyright © 2010 Converse Digital, LLC