The Future of User Experience: Responsive Design Meets Mobile Reality William Clark, SAP Labs LLC, Global Vice President, Mobile Strategy
9 October 2013
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About the presenter…
• 28 years industry experience including R&D at
Ericsson, Texas Instruments, and mobile startups
• Most recently, Research Vice President Gartner
focused on mobile strategy, mobile app
development, and context aware computing
• Quoted, interviewed in numerous publications
worldwide, including Wall St. Journal, China
Morning News, CNBC
• Awarded patents in wireless software and
industrial automation
William Clark SAP Global Vice President Mobile Strategy
Contact: [email protected], @mobilebillclark
© 2013 SAP AG. All rights reserved. 4
How and when must enterprise evolve their mobile
application strategies into UX ( user experience)
strategies? Where does responsive design fit in?
What is the overlap of mobile in areas like television,
and what will the future of content consumption look like?
How will security and privacy be best addressed in
multichannel user experience design?
What are the foundational best practices in responsive
design so that mobile applications pave the way for a
great UX?
© 2013 SAP AG. All rights reserved. 5
The responsive design renaissance meets…
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Mobile reality Speed | Memory | Power | Screen resolution
And multichannel…
7
By 2016, the average personal cloud will sync
with at least 6 different device types (Gartner, 2013)
© 2013 SAP AG. All rights reserved. 8
Mobile innovation @ SAP Our vision
Technology (feasibility)
Business (viability)
Human Values (usability, desirability)
Design
Innovations
Hasso Plattner Institute of Design at Stanford
Business persona
Designed for consumers
Tailor it to my role
Simplify my daily work
Make it as good as my
personal apps
To achieve business goals
Address key business process
Integrate seamlessly with
existing systems
Keep everything secure
Scale with the business
© 2013 SAP AG. All rights reserved. 10
Streamline &
Improve Accuracy
of Goods Receipt
Receiving with Photo
Documentation
Intuitive User Experience
Simple Navigation &
Filtering
Instant Updates to Backend
Systems
SAP & Vuzix Bring you Augmented Reality
Solutions for the Enterprise
Watch the video here
Designed for consumers
Wow me with a valuable,
cross-channel experience
Personalize it for me
Ensure it works on my devices
and uses the latest innovations
To achieve business goals
Exceed end-user expectations
– inspire stickiness
Leapfrog the competition
Get to market faster
Integrate with existing systems
Maintain security
Scale with the business
Consumer persona
© 2013 SAP AG. All rights reserved. 13
Photo & Video Sharing
Location Based Services
Mobile Payment
Loyalty
Get Closer to
your Fans
© 2013 SAP AG. All rights reserved. 14
Turn Everyone
into a Designer
Shop from Home
Personalized Experience
3D Visualizations
Mobile Payment
Security and scale – right UX balance
Richness, battery life, speed/latency and cost
Mobile architecture sets UX boundaries
Perception of speed always wins
Web thinking misses new discovery points
Start with learned behavior (e.g. navigation)
Never violate the “3-click” rule
Responsive design meets mobile reality: Get the basics right
Physical/digital world boundaries are key
Look for internet of things triggers
Multichannel model-driven security
Build on personal sync clouds
Standards will lag frameworks
Anticipate mistakes and graceful degradation
Tighter linkage of innovation/use cycles
Responsive design meets mobile reality: Pushing boundaries
SAP Fiori
Putting it all together… Streamline the shopping
experience & boost loyalty | Jones Hypermart
Watch the video here
Shaping user experience: Quantified self meets quantified enterprise
Quantified
Enterprise
Quantified
Self
Internet of
Things
Big Data Context
Aware
Multichannel User
Experience
Everywhere
Commerce
Social New
Banking
SAP Store
SAP
Business Suite
LoB/Industry/IoT Apps Consumer Apps Analytic Apps
SAP Mobile Platform
Presentation Frameworks
Application Services
Foundation Services
SAP Services
Managed
Mobility
Strategy
Services
Implementation
Services
RDS
SAP App Dev Tools
Things
3rd Party
Applications SAP HANA Other Databases
SAP Mobile Secure
Device Management
Apps Management
Content Management
SAP M2M Platform
Business Intelligence
Connectivity
SAP Mobile Services
Engagement & Insights
IP-Based Services
RCS/SMS/MMS Services
Third Party App Dev Tools
Data Aggregation
SAP end-to-end mobile solution
Question & Answer
Contact information:
William Clark
Global Vice President, Mobile Strategy
Closing and Q&A
SAP Mobile Insights Webcast Series
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With the launch of release 3.0, SAP Mobile Platform will become the industry’s first fully unified mobile application
development platform for employee, partner, and consumer apps. It is already the industry’s most open and standards-
based mobile application development platform. Attend this Webinar to learn more about the innovative SAP Mobile
Platform 3.0. Our product experts will provide an overview of the solution, demos of the mobile platform core and app
services, and more.
October 30th
Why Open and Standards-Based Mobile App Development Is Essential
Attend this Webinar to learn more about the innovative With the launch of release 3.0, SAP Mobile Platform will become
the industry’s first fully unified mobile application development platform for employee, partner, and consumer apps. It is
already the industry’s most open and standards-based mobile application development platform. SAP Mobile Platform
3.0. Our product experts will provide an overview of the solution, demos of the mobile platform core and app services,
and more.
Thank you
Contact information:
William Clark
Global Vice President, Mobile Strategy