the art and science of ux & responsive design
DESCRIPTION
These are the slides from my UX Cambridge presentation. When I speak I don't put much detail on the actual slides, but there should be enough here to get my point.TRANSCRIPT
The art & science of
UX & responsive design
“Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience.”Ethan Marcotte (2011)
Boxes everywhere
2013 plus ça change
Stop designing for mobile, design for uncertainty
Responsive design at TUI
It’s still all about people
Starting with understanding your users makes RWD easier
Question everything
So people don’t look for holidays on mobile devices? Really?
Start with people
Tell stories
What about content?
You need to model your content, to support your design
Not just modelling metadata, but also relationships between things
3 things I learned on this project...
#1) Focus on people
#2) Let go of the page
#3) Design small interactions
Design games help the team focus on small interactions
Putting the pieces together
Content out...?
Content doesn’t have primacy over design - they need to work together
Sometimes content is created to support design solutions for user goals
Mobile !rst...?
User-centred design helps us de!ne and prioritise user needs, so no need to design mobile !rst
So in summary...
#1) Focus on people#2) Let go of the page#3) Design small interactions
Keep telling stories
Lee McIvorRAFT experience design
@leemcivor
The end