2014
The Ethics of UX “White Labeling”Cory Lebson (@corylebson)
2014
White labeling? What is that?
Image: Picsfive / Shutterstock
2014
How do you white label?
Image: Michael Darcy Brown / Bigstock.com
2014
Companies can white label.
Image: twobee / Bigstock.com
2014
Individuals can white label.
Image: StanciuC / Bigstock.com
2014
I do it.
2014
Objection >> “But it’s dishonest.”
Image: oooPRADAooo / Bigstock.com
2014
Objection >> “Business cards are for employees.”
My fake business card.But it’s a secret.
Image: nazlisart / Bigstock.com
2014
Objection >> “They steal your opportunity for
exposure.”
Image: nito / Shutterstock
2014
Objection >>
“They get your profits.”
Image: hyrons / Bigstock.com
2014
Objection >> “You’ll be exposed by a
Google search.”
Andmost
people don’t
even look!
2014
Embrace white labeling.
2014
You can wear many hats. (We all do!)
Image: Raywoo / Bigstock.com
2014
If they ask you, tell the truth.
Image: donskarpo / Bigstock.com
2014
Advertise your willingness to white label your UX skills.
Image: Hans Jeitner / Shutterstock
2014
Be non-threatening.
Image: Budi Susanto / Shutterstock
2014
Mentoring can be white labeling.
Image: AnatolyM / Bigstock.com
2014
Help companies to achieve success through an improved user experience.
Image: AntonioGuillem / Bigstock.com
2014
You’ll have more exciting options for UX projects.
Image: Luis Molinero / Shutterstock
2014
Don’t believe it? OK.
Image: mikdam / Bigstock.com
The Lineup๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild
