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The Ethics of UX “White Labeling”Cory Lebson (@corylebson)

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White labeling? What is that?

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How do you white label?

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Companies can white label.

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Individuals can white label.

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I do it.

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Objection >> “But it’s dishonest.”

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Objection >> “Business cards are for employees.”

My fake business card.But it’s a secret.

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Objection >> “They steal your opportunity for

exposure.”

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Objection >>

“They get your profits.”

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Objection >> “You’ll be exposed by a

Google search.”

Andmost

people don’t

even look!

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Embrace white labeling.

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You can wear many hats. (We all do!)

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If they ask you, tell the truth.

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Advertise your willingness to white label your UX skills.

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Be non-threatening.

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Mentoring can be white labeling.

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Help companies to achieve success through an improved user experience.

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You’ll have more exciting options for UX projects.

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Don’t believe it? OK.

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The Lineup๏ Richard Bellaver

- Development of the Code of Conduct

๏ Cory Lebson

- The Ethics of UX “White Labeling”

๏ Donna Tedesco

- Ethics when moderating in UX research

๏ Bill Albert

- The Ethical Landscape of User Experience

๏ Michael Rawlins

- Increasing Conversion rates without comprising UX Ethics

๏ Elisa del Galdo

- UX and Ethics in Healthcare

๏ Kara DeFrias

- Breaking out of the Lab: UX Ethics in the Wild