![Page 1: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/1.jpg)
The Digital Distribution of Media:
The Opportunity
![Page 2: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/2.jpg)
Thomas WatsonChairman of IBM1943
Ken OlsenPresidentDigital Equipment Corp.
“There is no reason for any individuals to have a computer in their home.”
“I think there is a world market for maybe five computers”
![Page 3: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/3.jpg)
THECONSUMER
MarketplaceFactors
Content
Technology
Fragmentation/
Proliferation
GovernmentRegulation
Consolidatio
ns/
Mergers
![Page 4: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/4.jpg)
The new media isn’t new anymore
![Page 5: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/5.jpg)
Today’s definitions for media are irrelevant
![Page 6: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/6.jpg)
There will be three variationsof media consumption:
MOBILE
BACK
FORWARD
![Page 7: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/7.jpg)
Two consumption modes:
Linear Non-Linear
![Page 8: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/8.jpg)
Targeting moves from predicting behavior
to reacting to intent
![Page 9: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/9.jpg)
Reach AND engagement are essential.
We have a mandate todeliver both
![Page 10: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/10.jpg)
Cultural, technological and economic differences will continue to exist, and
developing markets could be at an advantage
![Page 11: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/11.jpg)
Need to work with media that is
earned, owned and paid
![Page 12: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/12.jpg)
Every form of communication will have addressability
![Page 13: The Digital Distribution of Media: The Opportunity](https://reader035.vdocuments.us/reader035/viewer/2022070416/5697c0211a28abf838cd28c3/html5/thumbnails/13.jpg)
The Digital Distribution of Media:
The Opportunity