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Beauty & the BeastFashion, Technology and the New Online Economy
Valeria DominguezeCommerce and Omnichannel Director Adolfo Dominguez
Global eCommerce Summit June 18, 2014 Barcelona
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Since 1975
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Flagship & Digital flagship
SERRANO Nº 5
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Proof of online success
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2009 2014
REVENUE GROWTH
8
x19
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OUT OF 672 STORES
2009 2014
ECOMMERCE RANKING
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Nº1
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2012 2013
EBITDA GROWTH
10
x13,2
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1.
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Management ,American style
2.
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eCommerce team
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Beauty, emotionand feeling connected
3.
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Photography e olution
2009 2011 2013 2014
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Category page e olution
2009 2011
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2012 201318
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4.
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Mexico
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136 POINTS OF SALE
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Make it comfortablefor the client ,not yourself
5.
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Free shipping and returns*
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APP mobile
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Make shopping social
6.
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User reviews
FIT GUIDE
YOUR RATING:
Signature: Claudia D (edit)
SUBMIT
Small True size Big
Guidelines
SHARE YOUR OPINION
This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.
This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.
VALORACIÓN MEDIA (4.0 out of 5 stars) Basado en 12 opiniones. El 90% de los usuarios recomienda este producto
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I love the colors on this dress and how swishy it is. The belt honestly actually looks surprisingly cheap, But The dress is a bit small for me and I’m 5’3’’
JUNE 18, 2014MY OPINION
CLAUDIA.D
CRISTINA.C
Fit guide
Fit guide
Fit guide
Perfect
Perfect
Small
JUNE 10, 2014
MARCH 25, 2014
EDIT DELETE
I found this opinion usefull: YES: 4
I found this opinion usefull: YES: 1
COSTUMER REVIEWS
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SHARE YOUR OPINION
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Wish List
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Description Composition Caracteristics
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Color: spearmint
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WISH LIST | My summer dreams
size: 38
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The customer is already omnichanel
7.
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360 shopping experience
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Shop online:
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