the beauty and the beast...the 7 rules for online success
TRANSCRIPT
Beauty & the BeastFashion, Technology and the New Online Economy
Valeria DominguezeCommerce and Omnichannel Director Adolfo Dominguez
Global eCommerce Summit June 18, 2014 Barcelona
Since 1975
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Flagship & Digital flagship
SERRANO Nº 5
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Proof of online success
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2009 2014
REVENUE GROWTH
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x19
OUT OF 672 STORES
2009 2014
ECOMMERCE RANKING
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Nº1
2012 2013
EBITDA GROWTH
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x13,2
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1.
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Management ,American style
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eCommerce team
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Beauty, emotionand feeling connected
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Photography e olution
2009 2011 2013 2014
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Category page e olution
2009 2011
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SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN
Vestido joya428,00¤
Vestido joya428,00¤
Vestido espalda 398,00¤
Vestido espalda 398,00¤
Vestido glitter 178,00¤
Vestido griego 484,00¤
Vestido gasa 369,00¤
Vestido gasa 369,00¤
Vestido topos 384,00¤
Vestido topos 384,00¤
Vestido nude 348,00¤
Vestido nude 348,00¤
FREE SHIPPING AND RETURS WHEREVER YOU ARE FREE SHIPPING AND RETURNS WHEREVER YOU ARE
FAVOURITES CAMPAIGNVIDEOSHERITAGEOUR STORES
DRESSES DRESSES
WOMANdressesjackets & vestssweaters & cardigansshirts & topsteestrousers & shortsskirtsshoesbagsaccessoriescocktail
U WOMAN SHOES BAGS ACCESSORIES COCKTAIL AD+KIDS
FAVOURITES CAMPAIGNVIDEOSHERITAGEOUR STORES
WOMANdressesjackets & vestssweaters & cardigansshirts & topsteestrousers & shortsskirtsshoesbagsaccessoriescocktail
U WOMAN SHOES BAGS ACCESSORIES COCKTAIL AD+KIDS
SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN
2012 201318
Animal print a-line dress 374 ¤
Gathered gabardine dress 184 ¤
WOMANMANU WOMANU MANSHOESBAGSACCESSORIESCOCKTAIL woman -colecction -accessories u woman
AD+KIDSCAMPAIGNLOOKBOOK
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WOMANMANU WOMANU MANSHOESBAGSACCESSORIESCOCKTAIL woman -colecction -accessories u woman
AD+KIDSCAMPAIGNLOOKBOOK
Gathered side dress378 ¤
Animal print a-line dress 374 ¤
Crochet-knit dress232 ¤
Gathered gabardine dress184 ¤
2SHQ�%DFN�ÁDUHG�GUHVV398 ¤
Greek style silk gown 498 ¤
A-line jewell dress 498 ¤
Ladylike printed dress 168 ¤
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4.
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Mexico
FLAGSHIP MEXICO, ANATOLE
136 POINTS OF SALE
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Make it comfortablefor the client ,not yourself
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Free shipping and returns*
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APP mobile
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Make shopping social
6.
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User reviews
FIT GUIDE
YOUR RATING:
Signature: Claudia D (edit)
SUBMIT
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Guidelines
SHARE YOUR OPINION
This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.
This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.
VALORACIÓN MEDIA (4.0 out of 5 stars) Basado en 12 opiniones. El 90% de los usuarios recomienda este producto
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I love the colors on this dress and how swishy it is. The belt honestly actually looks surprisingly cheap, But The dress is a bit small for me and I’m 5’3’’
JUNE 18, 2014MY OPINION
CLAUDIA.D
CRISTINA.C
Fit guide
Fit guide
Fit guide
Perfect
Perfect
Small
JUNE 10, 2014
MARCH 25, 2014
EDIT DELETE
I found this opinion usefull: YES: 4
I found this opinion usefull: YES: 1
COSTUMER REVIEWS
By clicking submit, you accept and agree the Terms and Conditions
SHARE YOUR OPINION
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Wish List
ADD TO BAG
ADD TO WISH LIST
Description Composition Caracteristics
Select size size chart
Color: spearmint
FREE SHIPPING
PLEATED SILK BLOUSE128 €�
100% silk blouse with long sleeves, a crew neck and a pleated at the front. It fastens with concealed buttons, and features metallic buttons on the cuffs and neckline.item 21953507741
S M L Pleated silk blouse128 €
Medium-heeled sandals119 €
Pleated silk blouse128 €
Pleated silk blouse128 €
Pleated silk blouse128 €
Green linen midi dress128 €
Matte geometric neck34 €size: 38
Pleated silk blouse128 €
Crochet-knit dress232 €
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WISH LIST | My summer dreams
size: 38
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The customer is already omnichanel
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360 shopping experience
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Shop online:
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