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The Ad GridHow To Build Traffic Campaigns That Convert Higher and Scale Faster
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How to 20x Your Ad Production & Success Rate…
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The Story…
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YOU’RE ABOUT TO LEARN OUR PROCESS
FOR CREATING TRAFFIC CAMPAIGNS…
FROM STRATEGY TO
SCALE.
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QUIT CREATING ADS
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6
START CREATING AD CAMPAIGNS
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Here’s the problem…
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You’re probably creating“one-off” ad campaigns without a system or plan.
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“One Off” Ad Campaigns…
• Don’t reflect the customer journey… • Relevance/ quality scores are low… • Aren’t scalable… • Don’t have market/message match…
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We used to do it, too…
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They work, sometimes…
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BUT…
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You’re putting all of your eggs in one basket…
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80% of these ads will fail…
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Don’t give yourself just one swing at the plate…
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You aren’t giving yourself a chance to hit a home run.
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It’s time to go from creating ads to creating ad campaigns!
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It’s difficult to systemize a creative process…
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We can teach you which buttons to press…
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We can teach you to write ad copy…
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We can teach you how to find your target market…
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BUT…
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What about the actual marketing “strategy” behind traffic campaigns?
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That pesky “marketing” part will make or break your campaigns…
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That’s not scalable.
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The Ad Grid20x Your Ad Production and Success Rate
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Example: 10 Minute Social Media Audit
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Step 1: Identify Your Avatars (Specific to the offer)
? ? ? ?
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10 Minute Social Media Avatars
• Social Media Manager • The “Boss” (digital marketing manager, CMO, CEO, marketing
manager) • Agency Owner • Solopreneur
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Step 1: Identify Your Avatars (Specific to the offer)
SocialMediaManager TheBoss Agency
OwnerSolopreneur
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Step 2: Identify the Hooks
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How to Create Your Hooks
• Have • Feel • Average Day • Status • Proof/ Results • Speed & Automation
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10 Minute Social Media “Hooks”
• “10 Minutes - More engagement, traffic, and followers from Social Media”
• “Get A Grade” • “Create A Report” • “Grade Your Competition” • “Know Your Goals”
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SocialMediaManager
TheBoss AgencyOwner Solopreneur
10Min
GetAGrade
CreateAReport
GradeYourCompetition
KnowYourGoals
Step 2: Identify the Hooks
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Step 3: Create Your Segmented Messaging (Copy) Variations
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Step 4: Avatar Research
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“Social Media Manager” Avatar Research• Top social media conferences
• Top social media books
• Top social media tools
• Top social media schools/ courses
• Top social media blogs
• Top social media magazines
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Repeat this process for each avatar…
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Step 5: Create or Outsource Ad Creatives
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Step 5: Create or Outsource Ad Creatives
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“10 Minute” Hook
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“Get A Grade” Hook
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“Create A Report” Hook
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“Grade Your Competition” Hook
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“Know Your Goals” Hook
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Now, you have an entire AD CAMPAIGN! A package…
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Ad Campaign “Package”…
• 20 Copy Chunks • Targeting research for 4 avatars • 5 ad creatives
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You now have all assets needed to set up and run a full ad campaign.
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Outsource (all or parts) of this or do this yourself…
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YOU should establish the avatars/ hooks…
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One you’ve run the campaign…
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Step 6: Compile Your Results
SocialMediaManager
TheBoss AgencyOwner Solopreneur
10Min
GetAGrade
CreateAReport
GradeYourCompetition
KnowYourGoals
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=? CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
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Step 7: Scale!!!
SocialMediaManager
TheBoss AgencyOwner Solopreneur
10Min
GetAGrade
CreateAReport
GradeYourCompetition
KnowYourGoals
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
CPA=? CPA=?
CPA=?
CPA=?
CPA=?
CPA=?
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Which avatar/hook matches are “winners”?
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Scale those!!
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The Ad Grid will help you scale in two ways…
• Scaling past just “doing more with what you have”… • Scaling out a traffic/media team… THIS IS A PROCESS
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Just to recap….
1. Identify Your Avatars 2. Identify Your Hooks 3. Write Your Copy 4. Avatar Research 5. Create or Outsource Ad Creatives 6. Compile Your Results 7. Scale
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You’ve just gone from creating one ad….
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To creating 20…
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This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.
You are 20x more likely to succeed…
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You know where to scale…
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You have a process (and template) so that you can use this to outsource or build a team…
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This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.
It’s time to start creating AD CAMPAIGNS!! :)
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This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.
bit.ly/ad-grid