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Brand Guidelines: Podcast Avatars

Brand Guidelines: Podcast Avatars 1

Podcast Avatars

Official University-owned and operated podcasts should conform to the following guidelines when creating their avatars

• Use the UoM brand element background as supplied in the designs below across all avatars.

• Use the UoM fonts in the name (Source Sans Pro or Noto Serif). The fonts are freely available for download from Google (https://fonts.google.com/), the Software Centre on your PC, or the Self Service icon on Macs.

• The “University of Melbourne” should be referred to under the podcast episode title when it is listed or appears in users’ feeds.

• The University of Melbourne should always have a capital ‘T’ on ‘the’ when it appears at the start of a sentence, and a lower-case ‘t’ when it appears within a sentence. Eg: This podcast was produced at the University of Melbourne.’

• Use the preferred University of Melbourne logo wherever the logo needs to appear. This is the Primary A Vertical Housed Logo.

• Use the recommended audio outro referring to the University:

This podcast was presented by [name], produced by [name] with audio engineering by [name]. [Podcast name] is a production of the University of Melbourne, Australia. This episode was recorded on [date].For more information, visit [relevant webpage]. You can also find us on Twitter and Facebook. [Podcast name] is licenced under Creative Commons, Copyright 2017, the University of Melbourne.

800x800px

220x220px

125x125px

55x55px

• Consistent University branding across larger sizes (those used in online shops/libraries). • University branding drops off at smaller sizes due to space requirements. At these sizes, identifying the

podcast is the greater requirement as this icon will appear in the user’s play list as a thumbnail.• At the 220x220px size, a simplified version of the university logo can be used. Please note, this version of the logo is

ONLY for use in this specific case and should not be used for any other collateral. This is available as part of the design templates that can be downloaded at: https://cloudstor.aarnet.edu.au/plus/index.php/s/shuXk36NAiYO4Bd


800x800px

220x220px 125x125px 55x55px

PODCAST ICONS - example using “UP CLOSE”


PODCAST PROFILE IMAGE

• It is recommended to use the logo as your profle image• Some podcast streaming platforms, such as Soundcloud, use a circular frame for profile

pics. For these executions, it is recommended to use the version of the university logo shown above. This file sits the logo on a larger canvas, allowing the logo to sit comfortably within a circular frame with no cropping of the clearspace area around the logo.

FILE NAME: PRIMARY-A_RGB-1000px.jpg

Things to consider

• Some social networks and podcast apps are starting to crop avatars and artwork to circles. You can account for this by having your largest word, icon, or focal point of an image in the exact centre of the artwork.

• Think about the background artwork and how the brand and design will appear as a banner behind the avatar when displayed on some platforms such as Soundcloud. Appropriate imagery or brand elements can be provided via External Relations.


POD-CAST PROFILE IMAGE – example using “UP CLOSE”

EXISITNG

WITH LOGO AS PROFILE IMAGE


BRAND ELEMENTS03Brand elements overview

The University of Melbourne brand design system is made of several key components.

Logo

ApertureFocus MarksGridsDivider

Tables, charts, icons, infographics and illustrations

Identifiers Typography

Patternwork Tone of Voice

Colour Palette

Imagery

VCA Graduate Programs2017

Victorian Collegeof the Arts

The University of Melbourne’s Ate am ute sitationet es necturi voluptatur aspieni magnis qui id modicabo.

Bachelor of Music 2017

Conservatorium of Music

The University of Melbourne’s biomedical and health science degrees provide the best preparation for the challenges of contemporary healthcare delivery and research.

Biomedicine2017

DiscoverFaculty of Medicine,Dentistry andHealth Sciences

Faculty of Science

For more information, visit library.unimelb.edu.au

Preserving our books and ensuring everyone can enjoy our library is important. Please consider others when eating and drinking inside.

Odourless Smelly, messy and greasy

Food and drink guidelines

Yes No

University Library

• All rubbish must be placed in the bins provided

• Please advise staff of any spills

• Help us keep the library free of litter including cans, bottles and food containers/wrappers

6

03Brand elements overview


Logo





Colour Palette

Imagery







Biomedicine2017


Faculty of Science





Yes No

University Library




6

03Brand elements overview


Logo





Colour Palette

Imagery







Biomedicine2017


Faculty of Science





Yes No

University Library




6

Things to consider

• Think about the background artwork and how the brand and design will appear as a banner behind the avatar when displayed on some platforms such as Soundcloud. Appropriate imagery or brand elements can be provided via External Relations.


BRAND ELEMENTS — COLOUR PALETTE

08Colour palette

Primary brand colour: UoM Blue

PANTONECoated: 7687 CUncoated: 2147 U

CMYKCoated: 100 / 75 / 2 / 18 Uncoated: 92 / 70 / 0 / 0

RGB: 9 / 65 / 131

The UoM brand blue has been updated as of 2017. This is a different shade of blue than previously used.

No variations from this colour palette are allowed. You may only select from these colours. Illustrations are exempt from this rule – please contact [email protected] for advice.

Infographics must adhere to these colours.

Tints of colours are allowed for items such as infographics, highlight boxes, and other situations where colour is used to distinguish different pieces of information. Tints of colours are not allowed for backgrounds, type, or focus marks.

38

08Colour palette: Supporting colour palette

DarkCMYK: 0 / 0 / 0 / 100 RGB: 0 / 0 / 0

PANTONE Coated: Process Black C Uncoated: Process Black U

DarkCMYK: 72 / 0 / 63 / 0 RGB: 109 / 175 / 127

PANTONE Coated: 2416 C Uncoated: 2416 U

DarkCMYK: 6 / 37 / 65 / 0 RGB: 221 / 173 / 106


DarkCMYK: 74 / 44 / 0 / 0 RGB: 93 / 127 / 190


DarkCMYK: 0 / 70 / 71 / 0 RGB: 209 / 105 / 76


LightCMYK: 15 / 5 / 1 / 41 RGB: 155 / 161 / 169

PANTONE Coated: Cool Grey 7 C Uncoated: Cool Grey 8 U

LightCMYK: 49 / 0 / 38 / 0 RGB: 161 / 202 / 177


LightCMYK: 0 / 22 / 44 / 0 RGB: 241 / 208 / 157


LightCMYK: 64 / 0 / 20 / 0 RGB: 124 / 189 / 205


LightCMYK: 40 / 0 / 10 / 0 RGB: 178 / 215 / 229


LightCMYK: 0 / 50 / 50 / 0 RGB: 221 / 152 / 123


DarkCMYK: 84 / 11 / 27 / 6 RGB: 69 / 151 / 173

PANTONE Coated: 2222 C Uncoated: 7712 C

Supporting colour palette – page 1 of 2

BLACK

EMERALD

YELLOW

TEAL

BLUE

ORANGE

39


DarkCMYK: 50 / 0 / 68 / 0 RGB: 161 / 195 / 119


DarkCMYK: 0 / 58 / 36 / 0 RGB: 217 / 136 / 136


LightCMYK: 21 / 0 / 52 / 0 RGB: 218 / 226 / 153


LightCMYK: 0 / 34 / 20 / 0 RGB: 232 / 189 / 186


LightCMYK: 37 / 21 / 0 / 0 RGB: 176 / 188 / 224


DarkCMYK: 64 / 45 / 0 / 0 RGB: 115 / 132 / 191



GREEN

PINK

PURPLE

40


DarkCMYK: 0 / 0 / 0 / 100 RGB: 0 / 0 / 0


DarkCMYK: 72 / 0 / 63 / 0 RGB: 109 / 175 / 127


DarkCMYK: 6 / 37 / 65 / 0 RGB: 221 / 173 / 106


DarkCMYK: 74 / 44 / 0 / 0 RGB: 93 / 127 / 190


DarkCMYK: 0 / 70 / 71 / 0 RGB: 209 / 105 / 76


LightCMYK: 15 / 5 / 1 / 41 RGB: 155 / 161 / 169


LightCMYK: 49 / 0 / 38 / 0 RGB: 161 / 202 / 177


LightCMYK: 0 / 22 / 44 / 0 RGB: 241 / 208 / 157


LightCMYK: 64 / 0 / 20 / 0 RGB: 124 / 189 / 205


LightCMYK: 40 / 0 / 10 / 0 RGB: 178 / 215 / 229


LightCMYK: 0 / 50 / 50 / 0 RGB: 221 / 152 / 123


DarkCMYK: 84 / 11 / 27 / 6 RGB: 69 / 151 / 173



BLACK

EMERALD

YELLOW

TEAL

BLUE

ORANGE

39


DarkCMYK: 0 / 0 / 0 / 100 RGB: 0 / 0 / 0


DarkCMYK: 72 / 0 / 63 / 0 RGB: 109 / 175 / 127


DarkCMYK: 6 / 37 / 65 / 0 RGB: 221 / 173 / 106


DarkCMYK: 74 / 44 / 0 / 0 RGB: 93 / 127 / 190


DarkCMYK: 0 / 70 / 71 / 0 RGB: 209 / 105 / 76


LightCMYK: 15 / 5 / 1 / 41 RGB: 155 / 161 / 169


LightCMYK: 49 / 0 / 38 / 0 RGB: 161 / 202 / 177


LightCMYK: 0 / 22 / 44 / 0 RGB: 241 / 208 / 157


LightCMYK: 64 / 0 / 20 / 0 RGB: 124 / 189 / 205


LightCMYK: 40 / 0 / 10 / 0 RGB: 178 / 215 / 229


LightCMYK: 0 / 50 / 50 / 0 RGB: 221 / 152 / 123


DarkCMYK: 84 / 11 / 27 / 6 RGB: 69 / 151 / 173



BLACK

EMERALD

YELLOW

TEAL

BLUE

ORANGE

39


DarkCMYK: 50 / 0 / 68 / 0 RGB: 161 / 195 / 119


DarkCMYK: 0 / 58 / 36 / 0 RGB: 217 / 136 / 136


LightCMYK: 21 / 0 / 52 / 0 RGB: 218 / 226 / 153


LightCMYK: 0 / 34 / 20 / 0 RGB: 232 / 189 / 186


LightCMYK: 37 / 21 / 0 / 0 RGB: 176 / 188 / 224


DarkCMYK: 64 / 45 / 0 / 0 RGB: 115 / 132 / 191



GREEN

PINK

PURPLE

40


BRAND ELEMENTS — TYPOGRAPHY09Typography

Noto serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Noto serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Noto serif bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Noto serif bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

There are two typefaces available for use with the UoM core brand: Noto Serif and Source Sans Pro.

You can choose to use these in whatever way is appropriate for the audience of your communication. For instance, serif typefaces such as Noto have a more classic, traditional feel to them. Also, many people consider large amounts of text to be easier to read when set in a serif typeface. Sans serif typefaces, like Source Sans Pro have a clean, modern look.

Using these two typefaces in combination, and taking advantage of the different weight options available, allows you to create the right mood for your communication, whether it is traditional and prestigious or cutting edge and vibrant.

Guest fonts may be approved for major campaigns at the discretion of the External Relations Brand and Design teams.

Source Sans Pro Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Semibold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Pro Black Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Brand fonts

43

More information• unimelb.edu.au/brand • https://blogs.unimelb.edu.au/podhub/unimelb-podcasts/• https://imagebank.unimelb.edu.au

brand guidelines: podcast avatars › __data › assets › pdf... · brand guidelines: podcast...

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