Transcript
Page 1: The 2014 Businesses Texting Customer Survey

SHOULD  YOU  TEXTYOUR CUSTOMERS?

T  H  E    S  U  R  P  R  I  S  I  N  G    R  E  S  U  L  T  S    O  F    A  N    S  M  S    M  A  R  K  E  T  I  N  G    S  T  U  D  Y

Page 2: The 2014 Businesses Texting Customer Survey

WE ASKED291

16-45+ YEAR OLD AMERICAN INTERNET USERS

What they think about businesses sending text messagesand this is what they had to say...

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 3: The 2014 Businesses Texting Customer Survey

70LIKE  RECEIVINGTEXT  MESSAGES

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 4: The 2014 Businesses Texting Customer Survey

52GET  TEXTS  FROM  

%FRIENDS  THE  MOST

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 5: The 2014 Businesses Texting Customer Survey

74SAY  THEY  RECEIVE  

%TEXTS  FROM  BUSINESSES

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 6: The 2014 Businesses Texting Customer Survey

50WANT  BUSINESSES  TO  TEXT  1-­5x  WEEK

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 7: The 2014 Businesses Texting Customer Survey

21DON'T  CARE  HOWOFTEN  BUSINESSESTEXT  AS  LONG  ASTHEY'RE  HELPFUL

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 8: The 2014 Businesses Texting Customer Survey

48WOULD  LIKE  A  TEXT  WHEN  THEYHAVE  PROBLEMS  ON  A  WEBSITE

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 9: The 2014 Businesses Texting Customer Survey

29ONLY  29%  DON'T  WANT  TOGET  A  TEXT  WHEN  THEY  HAVEPROBLEMS  IN  A  MOBILE  APP

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 10: The 2014 Businesses Texting Customer Survey

40SAY  THEY  WANT  CUSTOMERSUPPORT  BY  TEXT  AND...

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 11: The 2014 Businesses Texting Customer Survey

27SAY  MAYBE  TO  TEXTCUSTOMER  SUPPORT

%

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 12: The 2014 Businesses Texting Customer Survey

THERE'S MOREINTERESTING DATA FROM

THIS STUDY

SOURCE: AUTOSEND.IO/SMS-SURVEY

Page 13: The 2014 Businesses Texting Customer Survey

SEND TEXTS TO YOUR CUSTOMERS@

GET  THE  FULL  SMS  BUSINESS  SURVEY  AND

AUTOSEND.IO/SMS-STUDY


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