Located in Toronto, the Textile Museum of Canada (TMC) is a special arts institution dedicated
to promoting the importance of textile arts and crafts throughout the world. This project
involves the creation of a new visual identity for the Textile Museum of Canada that supports
its value of “connecting cloth, culture and art”, and highlights its personality as a unique cross
between museum and art gallery.
The goal of this new look for the Textile Museum of Canada is to reach a wider audience and
reposition the public perception of the museum as one that is relevant to contemporary issues
without losing its historical foundation. The redesign references the aesthetic of vintage gar-
ment tags with its typographic treatment, but also utilizes an eclectic mix of contemporary sans
serif typefaces to suggest the museum’s position in between tradition and modern.
Each element of the brand reflects an important characteristic and value of the institution. The
wordmark references the museum’s union of tradition and modern. The symbol is created from
the initials of the museum woven together, which reflects TMC’s primary dedication to textile as
well as their devotion to community and sustainability. The use of pattern and the deep purple
colour have deep symbolic and cultural connections to royalty, cloth, and history. The specified
paper stock for the brand has a linen finish, which mimics the feeling of cloth in multiple print
applications. The overall combination of these elements present a strong cohesive identity for
an institution dedicated to textile arts and crafts.
The redesign includes an identity manual with style guidelines, samples of printed collateral,
and examples for other possible applications.
TEXTILE MUSEUM OF CANADA CORPORATE IDENTITY
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding
Full Name: Yvonne Ho
School Name: York/Sheridan Joint Program in Design
Entry Category: Branding