Download - Texas ad grad class 2.17.2012
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TEXAS ADGRAD DISCUSSION Social Dis5llery, Inc.
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INTRODUCTION
Social media marke5ng agency
Founded April 2011
HQ in Aus5n, TX
5 employees *Provide professional social media services for Spredfast, named one of five Superior SMMS by Mashable & recognized as leaders in social media by Forrester
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KNOW WHERE YOU ARE HEADED Percentage of Social Media Jobs in the US
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KNOW WHERE YOU ARE HEADED Average Social Salaries
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WHERE TO WORK Agency, client-‐side or independently
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HOW DOES THIS RELATE TO ADVERTISING?
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#DIGITAL STRATEGY
Goal/Objec5ve > Strategy > Implementa5on
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1) Goal: Increase conversa5onal engagement within our network
2) Strategy (The fun part!)
3) Insights (TBD)
SOCIAL STRATEGY Iden5fy the goal
“Right now we are pushing a lot of content but we are seeing
ligle engagement beyond clicks and views. How can we
encourage our network to be more ac5ve with comments
and replies?” – Texas AdGrad student.
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SOCIAL STRATEGY Iden5fy implementa5on tac5cs
#1 Improve social communica5ons ü Publish unique content across social channels
ü Use tools to extend the reach when relevant: hashtags, Twiger handles, (@) link on Facebook
ü Increase reac5ve publishing
#2 Posi5on Texas AdGrad as thought leaders ü Engage with industry influencers
ü Organize an event or campaign
ü Highlight & promote UT specific stories
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#1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels
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#Hookem: TexasAdGrad students took home 15 @AdFedAus5n’s #Addys last week: bit.ly/x4qkiz
#1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant
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#Krap announces new #BrandMascot who bagles low self-‐esteem: bit.ly/zoMRAD (via @Crea5vityMag)
#1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant
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Spredfast Implementa5on
#1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels
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#1 IMPROVE SOCIAL COMMUNICATIONS Increase reac5ve publishing
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Social Profile
Interac5on History
#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Engage with Industry Influencers
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#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Organize an event or campaign
Texas Crea9ve Cri9que
ü Cross promote -‐ send email reminder providing social
content to team
ü Include links, key people, hashtags & content
ü Live twee5ng – thank agencies & influencers for suppor5ng
Texas Adver5sing
ü Create Editorial Calendar – create messaging plan before
hand and assign content to unique users
ü Measure campaigns -‐ create a unique content label
ü Spring 2012 Cri5que
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#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Highlight & promote UT specific stories
Original Content: ü Texas AdGrad Spotlight ü Photos from events ü Honors and awards ü Journal publica5ons ü Conference agendance
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SOCIAL STRATEGY Understand the metrics
#1 Engagement: Click, share, retweet, men5on, comment, like
#3 Ac9vity: Number of pieces of content published
#2 Reach: Number of impressions & poten5al reach of your message
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SOCIAL STRATEGY Social strategy insights
?
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SPREDFAST CAPABILITIES Connects with many social plaqorms
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SPREDFAST CAPABILITIES Educa5onal Capability Presenta5ons
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SOCIAL STRATEGY Where does the social strategist fit in?
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UPPER DECK SOCIAL PANEL Join us to celebrate our 1st Anniversary
Let us know: [email protected] @SocialDis5ller
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Follow Us! Contact: Kristen Sussman [email protected] @KrisSuss 512.344.2015 Leigh Pankonien [email protected] @LeighAus9nPank 512.344.2016 @SocialDis9ller Facebook.com/SocialDis9llery
Social Dis5llery, Inc. | Social Media Marke5ng Agency | 1105 North Lamar Blvd., Aus5n, TX 78703 | www.socialdis5llery.com