Download - Teton View Lavender Farm
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Teton View
Lavender Farm TM
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Table of Content
Redesigned Pla
Fonts and Color
LogFlat Page Desig
Photograph
Advertismen
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Redesigned Plan
There is a lavender farm in Sugar City, Idaho
that has great products but horrible labeling.
The farm is called Teton View Lavender Farm.
A small business that has great services and
friendly business owners but need to improve
their business.
For the target audience I had to research and
what I found was that people who use
lavender products are millennial women.Reason for this target audience is because
this group of women are into all natural items
and like to know that is in the products they
are using. This group also likes to support
local business owners.
The big idea for this redesign is to make
something that not only gives the look
of an all-natural product but shows thelavender stock in a simple form.
The best way to reach this target audienc
is through the channels. The main social
media that would be used is Facebook
and Pinterest.
With a new target audience, design, and
advertisement will lead to higher sales.
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Fonts and Colors
Logo Font Name: Modern No. 2
Logo Size Recommendation: 14
Copy Title Font Name: Modern No. 2
Copy Title Size Recommendation: 14 and 18
Copy Font Name: Modern No. 2 and Gills Sans MtCopy Size Recommendation: 12 and 9
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Fonts and Colors
Old Lavender
HEX: 7a6979 RGB: 122, 105, 121
CMYK: 0, 0.14, 0.01, 0.52 Pantone: 437C
Lavender
HEX: b29db4 RGB: 178, 157, 180
CMYK: 1, 13, 0, 29 Pantone: 2078C
Forest Green
HEX: 407b52 RGB: 64, 123, 82CMYK: 48, 0, 33, 52 Pantone: 2408C
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Fonts and Colors
Blue Lavender
HEX: 787797 RGB: 120, 119, 151
CMYK: 20.5, 21.2, 0, 40.8 Pantone: 7667C
Tulip Purple
HEX: 9a7b8e RGB: 154, 123, 142CMYK: 0, 20, 8, 40 Pantone: 5145C
Sand
HEX: c49a6b RGB: 196, 154, 107
CMYK: 0, 21, 45, 23 Pantone: 465C
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Logo
The logo size is 2x2 in. and is placed on top of the lid.
This way the consumer will see the logo instantly, and
will recognize the brand.
The original logo was just words with a picture in the background. The logo wasn’t
professional and didn’t really tell the client what their business is about. The
new logo will not only make them look professional but will appeal to the target
audience by the look of the logo. Another benet of the new logo is the icon thatshows the busienss main ingredient in their products.
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Flat Package Design
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Photography
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Advertising
This advertisment is an example of what would be displayed on social media. The ad appeals
to the target audience, but also gives a call to action to anyone that is interested.
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Created by:
Ashlee Neslen