teton view lavender farm

7/25/2019 Teton View Lavender Farm

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Teton View

Lavender Farm TM



Table of Content

Redesigned Pla

Fonts and Color

LogFlat Page Desig

Photograph

Advertismen



Redesigned Plan

There is a lavender farm in Sugar City, Idaho

that has great products but horrible labeling.

The farm is called Teton View Lavender Farm.

A small business that has great services and

friendly business owners but need to improve

their business.

For the target audience I had to research and

what I found was that people who use

lavender products are millennial women.Reason for this target audience is because

this group of women are into all natural items

and like to know that is in the products they

are using. This group also likes to support

local business owners.

The big idea for this redesign is to make

something that not only gives the look

of an all-natural product but shows thelavender stock in a simple form.

The best way to reach this target audienc

is through the channels. The main social

media that would be used is Facebook

and Pinterest.

With a new target audience, design, and

advertisement will lead to higher sales.



Fonts and Colors

Logo Font Name: Modern No. 2

Logo Size Recommendation: 14

Copy Title Font Name: Modern No. 2

Copy Title Size Recommendation: 14 and 18

Copy Font Name: Modern No. 2 and Gills Sans MtCopy Size Recommendation: 12 and 9



Fonts and Colors

Old Lavender

HEX: 7a6979 RGB: 122, 105, 121

CMYK: 0, 0.14, 0.01, 0.52 Pantone: 437C

Lavender

HEX: b29db4 RGB: 178, 157, 180

CMYK: 1, 13, 0, 29 Pantone: 2078C

Forest Green

HEX: 407b52 RGB: 64, 123, 82CMYK: 48, 0, 33, 52 Pantone: 2408C



Fonts and Colors

Blue Lavender

HEX: 787797 RGB: 120, 119, 151

CMYK: 20.5, 21.2, 0, 40.8 Pantone: 7667C

Tulip Purple

HEX: 9a7b8e RGB: 154, 123, 142CMYK: 0, 20, 8, 40 Pantone: 5145C

Sand

HEX: c49a6b RGB: 196, 154, 107

CMYK: 0, 21, 45, 23 Pantone: 465C



Logo

The logo size is 2x2 in. and is placed on top of the lid.

This way the consumer will see the logo instantly, and

will recognize the brand.

The original logo was just words with a picture in the background. The logo wasn’t

professional and didn’t really tell the client what their business is about. The

new logo will not only make them look professional but will appeal to the target

audience by the look of the logo. Another benet of the new logo is the icon thatshows the busienss main ingredient in their products.



Flat Package Design



Photography



Advertising

This advertisment is an example of what would be displayed on social media. The ad appeals

to the target audience, but also gives a call to action to anyone that is interested.



Created by:

Ashlee Neslen

teton view lavender farm

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