![Page 1: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/1.jpg)
Tăng doanh số nhờ Digital Marketing
![Page 2: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/2.jpg)
Marketing để tăng doanh số?
• Vấn đề quy trình của doanh nghiệp• Quy trình Sale, Dịch vụ khách hàng & Marketing• Tối ưu hoá hệ thống để tăng doanh số
1. Tăng doanh số qua quản lý
2. Doanh thu & khách hàng
• Mục tiêu doanh thu, lợi nhuận.• Các yếu tố ảnh hưởng.• Khách hàng cũ – khách hàng tối ưu.
2. Doanh thu & khách hàng
• Digital Marketing làm được gì?• Chọn công cụ & kênh Digital Marketing phù hợp.• Triển khai Digital Marketing hiệu quả hơn.• Các hệ thống đo lường.
3. Triển khai Digital Marketing hiệu quả hơn
![Page 3: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/3.jpg)
• Vấn đề quy trình trong doanh nghiệp
• Quy trình Sale, Dịch vụ khách hàng
Tăng doanh số qua quản lý1
• Quy trình Marketing
• Tối ưu hoá hệ thống
![Page 4: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/4.jpg)
Quy trình trong doanh nghiệp
![Page 5: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/5.jpg)
Quy trình Sale B2B
![Page 6: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/6.jpg)
Quy trình có quan trọng?
![Page 7: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/7.jpg)
Quy trình Sale + Marketing
![Page 8: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/8.jpg)
Quy trình kết hợp
Marketing
Sale
C.S.
![Page 9: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/9.jpg)
Công cụ hỗ trợ
![Page 10: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/10.jpg)
• Mục tiêu doanh thu, lợi nhuận.
• Các yếu tố ảnh hưởng.
Doanh thu & khách hàng2
• Khách hàng cũ – khách hàng tối ưu.
![Page 11: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/11.jpg)
Mục tiêu doanh thu, lợi nhuận?
![Page 12: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/12.jpg)
Yếu tố ảnh hưởng bên ngoài
P
EL E
S
T
E
L
![Page 13: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/13.jpg)
PESTEL Analysis
P
EL
� Political
� Environmental
� Social
� Technological
Economic
Consumer (Client)
S
T
E
� Economic
� Legal
![Page 14: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/14.jpg)
Yếu tố ảnh hưởng bên trong
P
� Product
� Price
Placement
Consumer (Client) P
P
P
� Placement
� Promotion
� People
� Process
� Physical Environment
![Page 15: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/15.jpg)
Khách hàng cũ – mới
Product / Service
AwarenessLoyalty
Reach new Image
Distribution
Trial
Performance
Repeat
Value
Trust Reach new
Pay more $$$
![Page 16: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/16.jpg)
• Digital Marketing làm được gì?
• Chọn công cụ & kênh Digital Marketing phù hợp.
Digital Marketing hiệu quả3
• Triển khai Digital Marketing hiệu quả hơn.
• Các hệ thống đo lường.
![Page 17: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/17.jpg)
Digital Marketing để làm gì?
1. Revenue growth2. Improved margins
3. Increased customer loyalty
![Page 18: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/18.jpg)
Digital Marketing để làm gì?
4. Improved effectiveness and efficiency 5. Winning Brand
![Page 19: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/19.jpg)
New Marketing tools
![Page 20: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/20.jpg)
Digital Marketing
![Page 21: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/21.jpg)
How we do Digital Marketing
![Page 22: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/22.jpg)
SOSTAC planning system
![Page 23: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/23.jpg)
SOSTAC planning system
![Page 24: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/24.jpg)
SOSTAC planning system
![Page 25: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/25.jpg)
SOSTAC planning system
![Page 26: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/26.jpg)
Hệ thống đo lường & KPI
![Page 27: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/27.jpg)
Bảng đo lường mẫu
![Page 28: Tăng doanh số bán hàng nhờ Digital Marketing - Gain SALES via Digital Marketing](https://reader033.vdocuments.us/reader033/viewer/2022060121/559465ae1a28ab464a8b461f/html5/thumbnails/28.jpg)
Thanks again if you ask me questions ☺
Thank you!
Don’t hesitate to contact me:
Phan Minh Quang
Business Manager | Vilink
0902.373.044