Download - Taking Twit Out Of Twitter (updated)
Taking the twit out of Twitter
Rotary Damansara-West, Sept 2, 2009By Julian Matthews
Twitter in Plain English
by Lee and Sachi LeFever, Commoncraft
http://www.youtube.com/watch?v=ddO9idmax0o
Power of Twitter: Breaking News
Sydney fires: Trending topic #bushfires
Twitter in action: Plane crash!
http://www.youtube.com/watch?v=imDFSnklB0k
From Twitter to Front page
Twitter in action: Mumbai Attacks
960 tweets/min
Twitter as a canary
Case study: Who is doing it right?
Zappos.com: Shoevangelism• Free shipping, a 24/7 open call center,
and 365-day return policy.
• Obsession with customer service, little advertising, organic word-of-mouth recommendations.
• Five weeks of employee training on culture, core values, customer service and Twitter for every employee.
“People relate to people, not
companies,”Tony Hsieh, Zappos.com
Bottomline: Where’s the money?• 1999 revs: almost nothing• 2000: US$1.6m• 2001: US$8.6m• 2002: US$32m• 2003: US$70m• 2004: US$184m• 2005: US$370m• 2006: US$597m• 2007: US$840m• 2008: US$1 billion
• 2009: Bought by Amazon for 10 million shares (US$928m)
• 75% of Zappos sales come from repeat customers
Tweet to lose weight
“Water me, please!”
Would you trust a surgeon who tweeted your operation?
Daniela’s story
Fundraising with Twitter• Non-profit Echo Change raised over $11,000 in just 48 hours through
Twitter and 336 contributors for a new classroom for a school in Tanzania.
• Those who missed the “TweetsGiving” were able to donate US$10 through a Chipin widget for a book to the school’s first library.
• Epic Change “makes loans to changemakers like the school’s founder, Mama Lucy Kamptoni, who used to sell chickens, and used her income to build a school that now serves 242 amazing kids like Gideon, Glory, and Pius.
Tweetups, Twestivals
http://kualalumpur.twestival.com
Your digital neighbourhood matters
300
90,000
27,000,000
www.twitter.com/rotary
How not to tweet!
Watch out for spammers, scammers, porn pushers, virus attackers
5 Twitter tips• Listen: Follow popular tweeters first
• Share: Find great stuff to share – use shortened links: tinyurl.com, bit.ly
• Be authentic
• Be active! No one is interested if your last tweet was from several months ago
• Don’t hard sell: If you are plugging your own product or service, say so
Twictionary• tweet: Posting on Twitter
• twitterer/tweeter: One who tweets
• re-tweet: Repeating someone else’s tweet
eg: RT @trinetizen• twitterati: Twitter + literati• twitterverse: Twitter + universe
• twitterholic: One addicted to Twitter.
• twitterrhea: Posting inane stuff too often.
• twittermentia: Unable to remember last tweet
• tweetheart: One you may have a crush on
Twank you!t: twitter.com/trinetizen
w: www.trinetizen.com
b: blog.trinetizen.com
m:+6012-915-9528