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THE RISE OF ALGORITHMS:Their Future Impact on Consumer Insight
STEPHEN CANDELMO | SYNAPSIFY, INC. | CEO
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RISE OF ALGORITHMS
AGENDA
• Introduction• Algorithms 101• Current Uses and Industries• Marketing and Voice of Customer Insight• What Does the Future Hold?• Key Take Aways• Q&A
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RISE OF ALGORITHMS
INTRODUCTION
• CEO and Co-Founder • CEO and Co-Founder• Corporate Technology Attorney• Member of WOMMA Legal Committee
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WHAT IS AN ALGORITHM
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SET OF RULES“IF X, THEN Y”
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ALAN TURING
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Source: 2012 UC Berkeley
MOORE’S LAW AND GROWTH OF DATA
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Source: Yankee Group
CLOUD COMPUTING: ACCESS AND AFFORDABILITY
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SMARTPHONES: EXPLOSION
SOURCE: FORBES
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THE RISE OF MACHINESRISE OF MACHINES
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THE RISE OF MACHINES
CURRENT USES
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THE RISE OF MACHINES
CURRENT USESSENTIMENT
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THE RISE OF MACHINES
TAGGINGS
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THE RISE OF MACHINES
CURRENT USESTOPICS AND ENTITIES
CLUSTERING
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THE RISE OF MACHINES
CURRENT USESINFLUENCERS
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THE RISE OF MACHINES
CURRENT USES
THERE IS MORE TO DISCOVER…
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THE RISE OF MACHINES
CURRENT USESFUTURE USES
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THE RISE OF MACHINES
CURRENT USESI SEE ROI IN YOUR FUTURE…
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“I INTEND TO LIVE FOREVER, OR DIE TRYING”
GROUCHO MARX
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GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…
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GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…EMOTIONS ARE A RAINBOWOF COLORS…
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GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…
PSYCHOGRAPHICS
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GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…QUALITY MATTERS
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THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MONITORINGMESSAGING AND TARGETING
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THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGINGAND TARGETINGACTIONABLE RECOMMENDATIONS
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THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGINGAND TARGETING
COLLECTIVE KNOWLEDGE
COLLECTIVE KNOWLEDGE
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THE RISE OF MACHINES
CURRENT USES
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THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…WILL ALWAYS BE ABOUT BALANCE…
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THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…
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THE RISE OF MACHINES
CURRENT USES
TAKE AWAYS
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RISE OF ALGORITHMS
TAKE AWAYS
• Algorithms Are All Around Us• Big Data and Computational Power Driving Innovation• Current Uses…Only the Beginning• The Future is Bright
– More accurate measurement, messaging and consumer insight
– Predictive outcomes and recommendations• Human Involvement is Still Essential