Surviving the Internet of Things April 14, 2014 – Big Data Analytics, Discovery & Viz
Cory von Wallenstein Chief Technologist @cvwdyn
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Today’s Big Data: Data Exhaust
Finding value in the config and log data
we already have.
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Tomorrow: Need a Bigger Boat
Businesses will actively seek new data in
pursuit of new value.
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User experience is the new
competitive differentiator.
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$3.2B $3.5B+
$5B+
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2010: 58% of US consumers
h"p://cvw.gs/amex2010
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 9% op6mal premium.
2012: 66% of US consumers
h"p://cvw.gs/amex2012
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 13% op6mal premium.
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From 2010 to 2012: The number of folks who voted for superior service
with their wallets went from 57% to 75%.
Businesses are responding.
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Internet of Things - Phase One
Infrastructure and
Connectivity
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Agriculture
telemetry data:
huge driver of IPv6
in APAC
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“People”: ~7B
h"p://cvw.gs/cisco-‐iot
“Things” today: ~14B
IPv4 Addresses: ~4B
“Things” 2020: ~50B
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Internet of Things - Phase Two
Analytics and Understanding
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Internet of Things - Phase Three
Finding Value
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Surviving the Internet of Things: Summary
• Big Data: “Data Exhaust” to “Active Production”
• Technology visibility vs customer value
• User experience as competitive differentiator
• Three phases:
• Infrastructure, analytics, value
