surviving the internet of things - boston big data meetup
DESCRIPTION
To date, we've largely deployed Big Data technologies to find value in data exhaust: the service data and logs generated from operating everyday services and platforms. But what happens when we increase the number of devices on the Internet by nearly an order of magnitude, each actively generating new telemetry data we did not have access to before? We've now gone beyond "find value in the data we already have", to "actively produce more data in pursuit of value". Fortune will favor the prepared in this shift.TRANSCRIPT
Surviving the Internet of Things April 14, 2014 – Big Data Analytics, Discovery & Viz
Cory von Wallenstein Chief Technologist @cvwdyn
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Today’s Big Data: Data Exhaust
Finding value in the config and log data
we already have.
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Tomorrow: Need a Bigger Boat
Businesses will actively seek new data in
pursuit of new value.
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User experience is the new
competitive differentiator.
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$3.2B $3.5B+
$5B+
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2010: 58% of US consumers
h"p://cvw.gs/amex2010
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 9% op6mal premium.
2012: 66% of US consumers
h"p://cvw.gs/amex2012
would pay a higher price if they had a strong expecta>on of receiving superior service. Consensus around 13% op6mal premium.
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From 2010 to 2012: The number of folks who voted for superior service
with their wallets went from 57% to 75%.
Businesses are responding.
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Internet of Things - Phase One
Infrastructure and
Connectivity
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Agriculture
telemetry data:
huge driver of IPv6
in APAC
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“People”: ~7B
h"p://cvw.gs/cisco-‐iot
“Things” today: ~14B
IPv4 Addresses: ~4B
“Things” 2020: ~50B
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Internet of Things - Phase Two
Analytics and Understanding
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Internet of Things - Phase Three
Finding Value
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Surviving the Internet of Things: Summary
• Big Data: “Data Exhaust” to “Active Production”
• Technology visibility vs customer value
• User experience as competitive differentiator
• Three phases:
• Infrastructure, analytics, value