Introduction
• What is behaviour?
Behaviour can be defined as the way in which an individual Behaves
or acts. It is the way and individual conducts herself/himself.
• What is consumer behaviour?
Consumer buying behavior is the sum total of a consumer's attitudes,
preferences, intentions, and decisions regarding the consumer's
behavior in the marketplace when purchasing a product or service.
Factors influencing consumer buying behaviour :-
CULTURAL factors
SOCIAL factors
PERSONAL factors
PSYCHOLOGICAL factors
Currents trends at global level
The global consumer electronics market is expected to grow at a
Compound annual growth rate (CAGR) of over 3% during 2015-
2020.
Current trend at national level
• Indian electronics industry today stands at US $ 25 billion and is ranked 26th in the world in terms of sales and 29th in the world in terms of production. It is growing at over 25% CAGR and is expected to be worth US $ 158 billion by 2015.
• Electronic industry is one of the fastest growing industry in the country and is driven by growth in key sectors such as, Consumer Electronics and Telecom.
Current trends State level
• The Gujarat Government announced Electronic policy(2014-2019) envisaging investment of $6 billion( approx. Rs.36,800) crore) for the sector and generation of employment opportunities for half a million people by 2020.
Major players
• Amara Raja Electronics Ltd • Avalon Technologies Pvt Ltd• Centum Electronics Ltd• Elin Electronics Ltd • EOS Power India Pvt. Ltd.• Flextronics Technologies India Pvt Ltd• JABIL Circuit India Pvt Ltd• Kaynes Technology India Pvt Ltd• QUAD Electronic Solutions (P) Ltd.
Major players
• Rangsons Electronics Pvt. Ltd.• Sahasra Electronics Pvt. Ltd.• S. B. Technologies• SGS Tekniks Manufacturing Pvt Ltd• SGV Industries• Smile Electronics Ltd.• Syrma Technology Pvt Ltd
Literature Review Author name and years FindingsTarek Omran Abdalla Chatanash, Yaser Miaji Phd MIEEE (2014)
Tamek Omran Abdulla Chatanash and Yaser Miaji, has conducted research in 2014 to investigate the level of usage on the use of laptop amongst students, and to examine the relationships between the perception of students concerning the use of laptops and the acceptance of laptops he had conclude that the higher level of laptop usage is linked to higher level of the acceptance
Pinky Sharma, 2012 The author Pinky Sharma, has done research in 2012 and the objective behind the study were to identify and evaluate various factors which influence purchase indent of management and engineering students she has found that price , advertisement , features etc are the factors that impact on purchase decision of students while purchasing laptop.
Robin H. Kay and Sharon Lauricella(2009)
The author Robin.H.Kay and Sheron lauricella has done the study to examine the impact of limited use vs active use of laptop for university students and he has found that active use of laptops resulted in significantly more time spent on note taking and academic activities and less time spent on sending personal image , instant messages and playing games during class.
Literature Review
Author name and year Findings
S. Pandisiva and S. Pandian (2006)
The author S.Pindisiva and S.Pandian, has concluded the research in 2006 and they found that there is no significant difference between product attributes with gender and occupation.
Rinal B. Shah(2005) The author Rinal B shah, found that perceived quality and brand loyalty had a significant positive direct effect on brand equity. The results revealed that, consumers motivation to use laptop and brand association criteria works separately.
Research Methodology
Problem statement:-
Want to know about SRLIM student’s buying
behavior towards laptop.
Research MethodologyPrimary Objective:-
• A study of SRLIM student’s buying behavior towards laptop
Secondary Objective:-
• To know about Brand awareness of various Laptop.
• A study of SRLIM student’s information source towards
laptop.
• To know about factor’s affecting while purchasing laptop .
• A study of SRLIM student’s post purchase evaluation towards
laptop.
Research Methodology
Research Design:
Type of design :
• Descriptive research is used to collect information
regarding SRLIM student’s buying behavior towards
laptop. Therefore it is used in the study to describe the
behavior of particular population in a systematic and
accurate way.
Research Methodology
• Sampling method (Sample size – Minimum 100)
We used Non probability convenience sampling
Method. The Sample size is 100 respondents.
• Tools for Analysis:
We used SPSS software for the analysis
Research Methodology
Limitation of the study
• The study is limited to the attitude and perception of selected sample
respondents and may not be universally applicable.
• There was possibility of respondents’ bias in self-reporting perception of
survey
• The study is micro in nature, and its survey findings and observations
cannot be generalized and may be subjected to change from time to time
and place to place.
Research Methodology
Limitation of the study
• As the sample size was 100 respondents, is not necessary that it truly
represents the population universe.
• Some of the people were not interested in filling questionnaires; some
people were taking this research seriously. Some people were engaged in
their own job and hesitate to fill questionnaires and personal details.
DellHCL
TOSHIBA
LENOVO HP
SONY VAIO
APPLEACER
SAMSUNGASUS
0
5
10
15
20
25
30
3531
1 2
2225
75
3 31
Which Type of laptop Do you currnetly own?
Percent
Which type of information source did you prefer while purchasing laptop?
Friends & family
Television
Company dealer
Internet
Newspaper & Magazines
0 10 20 30 40 50 60 70 80 90 100
60
8
19
51
5
40
92
81
49
95
Information Source
No Yes
Retailer
Online
Dealer
Company showroom
0 5 10 15 20 25 30 35 40 45
40
17
19
24
From where would you like to buy a laptop?
Factor affects while purchasing laptop
NI=1 PI=2 N=3 I=4 MI=5
Speed of Laptop 2 0 7 22 69
Physical Appearance 0 7 20 54 19
Technical Features 1 2 13 32 52
Colour 5 6 40 34 15
Weight of Laptop 4 9 37 34 16
Battery life and charge Duration 1 3 12 27 57
Guarantee and warranty condition 2 7 13 31 47
Hard Disk Space 1 6 9 39 45
RAM 1 6 13 28 52
Price and payment Conditions 7 7 22 30 34
Brand Name 1 8 19 29 43
How Much Would you like to Pay?
<30,000 9
30,000-40,000 47
40,000-50,000 22
50,000-60,000 13
60,000-70,000 5
>70,000 4
Screen Size <13inch 4
14inch 18
15inch 35
16inch 29
17inch 7
>17inch 7
What is your source of finance for your laptop?
Fully financed
Partially financed
Self financed
0 10 20 30 40 50 60
56
16
28
Source of Finance for your laptop
Hypothesis testingCross tabulation between how much would you like to pay and which source of finance you
prefer
Source of finance Total
Fully financed Partially financed
Self-financed
Amount <30,000 7 1 1 9
30,000-40,000 23 7 17 47
40,000-50,000 14 4 4 22
50,000-60,000 8 3 2 13
60,000-70,000 3 0 2 5
>70,000 1 1 2 4
Total 56 16 28 100
Test Statistics
Would like to pay Source of finance
Chi-Square 79.040a 25.280b
Degree of freedom 5 2
Asymp. Sig. .000 .000
a. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 16.7.
b. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected
cell frequency is 33.3.
Ho: Purchase Price of laptop directly related to source of
finance
H1 : Purchase Price of laptop directly not related to source of
finance
Contacted customer Care No 26
Yes 74
Accessibility of the Customer
service
No respondent 26
Highly satisfied 20
Satisfied 42
Natural 8
Dissatisfied 4
Highly Dissatisfied 0
Satisfied with current laptop Delighted 32
Pleased 43
Mixed 23
Unhappy 2
Terrible 0
Bibliography <http://study.com/academy/lesson/what-is-consumer-
buying-behavior-definition-types-quiz.html>.
<http://study.com/academy/lesson/what-is-the-buying-
process-in-marketing-stages-lesson-quiz.html>.
<http://www.superprofesseur.com/19.html>.
Bibliography A.Abdual brosekham, & Dr. C Muthu Velayuthan.
"Consumer Buying behaviour A litlecure Review." IOSR
Journal of business and mangement (IOSR-JBM) (n.d.): 16.
Dhal, Sunil Kumar. "A study of consumer buying
behaviour and perception towards laptop: orrisa ."
International jornal of innovative science and Modern
Enginerring (IJISME) (February 2015).
Bibliography DR.Reeta Aroora, & Dr. Asha Chawla. "Mapping
consumer perception For Laptop: A case study."
International Journal of advanced research in manegmanet
an social science (July 2014).