Transcript
Page 1: Strategies for Maintaining Margins in Tough Economic Times

Strategies !"#$%&'(%&'&')#*+,#

$%")&'-#&'#.!/)0#Economic Times

Consumer goods are under intense pressure:

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D9 B1,01#'1&(#,3&' E1

F9& G!,01#'1&)! $&' E1&#!.&(0 ,1Ben Langleben, Strategic Client Director, MarketTools, Inc.

SURVEY MagazineO36 September, 2011

Page 2: Strategies for Maintaining Margins in Tough Economic Times

Consumer goods

CPG

H9& I0 !+&!18&!18'&$%&$*1&,#$1+%0/

J9& G!!%6#$1

O37SURVEY MagazineSeptember, 2011

Page 3: Strategies for Maintaining Margins in Tough Economic Times

K*1&31/& '&$%&1!')01&$*#$&,%!')-10'&,%!$ !)1&$%&()$&/%)0&(0%.),$'& !$%&$*1 0&'*%(( !+&,#0$'&L&>/&%(-$ - E !+&(0 , !+&#!.&(#,32&#!.&>/&-#3 !+&$*1&0 +*$&(0%.),$& !!%6#$ %!'&$%&*14(&/%)&'$#!.&%)$&50%-&$*1&,%-(1$ $ %!9&&:101&#01&?61& .1#'&5%0&-# !$# ! !+&(0%?$&-#0+ !'2&>#'1.&%!&-#031$&01'1#0,*&(0%M1,$'&N#031$K%%4'&*#'&,%-(41$1.&01,1!$4/&5%0&'%-1&-#M%0&;<=&,4 1!$'O

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

SURVEY MagazineO38 September, 2011

Page 4: Strategies for Maintaining Margins in Tough Economic Times

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Strategies for

Maintaining

CPG

Margins in

Tough

Economic

Times

O39SURVEY MagazineSeptember, 2011

Page 5: Strategies for Maintaining Margins in Tough Economic Times

['&/%)&,%!' .10&$*1&#>%61&%(-$ %!'2&#&,%!')-10& !' +*$'&(#0$-!10&,#!&%5510&(%8105)4&-%.14 !+&tools to help you understand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SURVEY MagazineO40 September, 2011

Page 6: Strategies for Maintaining Margins in Tough Economic Times

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O41SURVEY MagazineSeptember, 2011


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