Download - Strategic use of technology
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Are we using Technology Strategically?
Peter Kerr Business Coach
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“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
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“When technology and society evolve faster than our ability to adapt”
Digital Darwinism…
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“In the era of digital darwinism no business is too big to fail or to small to succeed.” Brian Solis: The End of Business as Usual
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Time for a digital business revolution?
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Established strategies…
Generate competitive advantage via scale Bruce Henderson founder of Boston Consulting Group
The strategic importance of the value chain Prof. Michael Porter University of Harvard Business School
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In store music sales fell by 76% between 2000
and 2010 The industry response?
They sued to have Napster shut down.
Apple created iTunes…
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Phases of the “digital revolution”
0
19
38
56
75
94
113
131
150
1990 1992 1994 1996 1998 2000 2002 2003 2005 2007 2009 2011 2013
Britannica hard copysales (000)
0
1
2
3
4
0 75
Wikipedia pages (MM) Web 1.0:
DeconstructionWeb 2.0:
User creation
Wik
iped
ia L
aunc
h
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Technology driving down costs
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The world’s stock of data
Analogue (Paper, film audiotape, vinyl) 1986: 2.62 x 1018 Bytes (B GB)
Digital (In 1986, principally pocket calculators) 1986: 0.02 x 1018 Bytes (B GB)
PC Storage
DVD/Blu-Ray
Digital tape
Servers
CDs
1986 1993
2000
2007 2011
Connectedvia Internet
Cloud Storage
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WARNING SIGNS“ Kevin won’t like that approach”
‘Brian has his own way of doing things”
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I’m a bit depressed now Peter…
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DIAGNOSIS IS RARELY THE PROBLEM YOUR ISSUE IS
OVERCOMING THE BELIEF THAT NOTHING
CAN BE DONE
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CHANGE IS THREATENING
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Back in the day…
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Final thoughts….• Performance related pay • Everyone likes a good SWOT • Shine a light on organisational denial • If you don’t embrace change who will?