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Strategic Relations CommitteeSeptember 12, 2019
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Regions & LWDAs
• Atlanta Region
Workforce Ecosystem
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Program Delivery Model
Career Resource Centers1 One-Stop Center7 Affiliate Sites
Mobile Unit1 full-size mobile unit14 regular stops
Youth Providers10 Out-Of-School Locations1 In-School Provider
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MOTIONCustomer Visits to Career Centers
59,034
45,856 44,758
39,889
36,589
33,087 31,172
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2013 2014 2015 2016 2017 2018
Customer Visits
Unemployment rate
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MOTIONWIOA Enrolled Participants
2,712 2,384
2,033 2,077 2,010 2,177 2,169
1,148 1,283 1,359 1,238 1,160
892 1,014
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1 2 3 4 5 6 7
Adults Enrolled Youth Enrolled
2012 2013 2014 2016 2017 20182015
Youth
Adult & Dislocated Worker
3,860 3,667 3,392 3,315 3,170 3,069 3,183 Total enrolled participants
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MOTIONOutreach Campaign
The plan we implemented was designed to guide job seekers through their career journey by:• Making them aware of the program• Guiding them to the website• Ultimately signing them up for an appointment with a career
counselor at a county career resource center
Similarly, the program was designed to appeal to employers so that they would schedule an appointment with a representative from the Business Services team.
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MOTIONOutreach Campaign
Plan was organized in three phases:
Phase 1: Research and Strategic Direction (2018)
Phase 2: Planning, Production, and Initial Media (2019)
Phase 3: Expanded Implementation (July 2019 +)
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MOTIONOutreach Campaign - Highlights
• The plan kicked off on June 17th with 16 billboards and radio ads on 2 stations
• In July, digital advertising was launched including pay per click andGoogle key words
• A job seeker brochure was created for distribution at job fairs, community centers, DOL’s, churches, libraries, et. al. A separate brochure for employers was also created.
• Job seekers were directed to either go to a Career Resource Center or to the new ATLworks.org website landing page, where they could sign up for more information.
• Employers were also directed to the website where they were connected to a Business Service Manager to guide them through the program.
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MOTIONOutreach Campaign - Examples
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MOTIONOutreach Campaign - Examples
http://worksourcega.wpengine.com/
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MOTIONOutreach Campaign - ResultsSince June 17th when we kicked off the program, we recorded 2461 sessions with 3,542 page views and 21.3% or 753 of them filling out the form.
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MOTIONOutreach Campaign - Next Steps
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Questions