Download - Storytelling for social media
for social media
Gavin Heaton www.servantofchaos.com
In a village in Staffordshire, UK in 2001 ...
http://www.flickr.com/photos/45086087@N00/3357404284/
A girl wrote a message on a red, helium balloon
http://www.flickr.com/photos/65032901@N00/322973662/
“Please return to Laura Buxton”
http://www.flickr.com/photos/28509342@N03/3824705562/
Where would this balloon land? In a lake?
http://www.flickr.com/photos/32558319@N03/3910059222/
Perhaps it would be caught in a tree
http://www.flickr.com/photos/91442554@N00/300308378/
A man found it in his hedge. 140 miles away in Wiltshire
http://www.flickr.com/photos/91442554@N00/4085608359/
He was worried that his cows might eat the balloon and choke on it ...
He read the message and took the balloonto the 10 year oldgirl next door
http://www.flickr.com/photos/66164549@N00/2574931629/
Her name ...
Laura Buxton
http://www.flickr.com/photos/77316550@N00/3996458681/
The balloon had travelled over 140 miles from one Laura Buxton to another Laura Buxton
http://www.flickr.com/photos/99059891@N00/2493593844/
Laura sent Laura a letter, suggesting they should meet
http://www.flickr.com/photos/zappowbang/2048577203/in/photostream/
When they got together, they were surprised at how similar they looked
http://www.flickr.com/photos/14421410@N03/4223958425/
They styled their brown hair the same way, wore pink jumpers and jeans
http://www.flickr.com/photos/alicerosen/3913136038/in/photostream/
And they had each brought along a pet guinea pig
http://www.flickr.com/photos/51035651615@N01/491178010/
Waiting at home, they each had three year old black labradors
http://www.flickr.com/photos/47264866@N00/2867323120/
And a bunny
http://www.flickr.com/photos/60509459@N00/3702920470/
Years later they remain firm friends
http://www.flickr.com/photos/28509342@N03/3824705562/
I’m sure you’ll agree that this is an
STORY
... and it is!
http://www.flickr.com/photos/70534377@N00/3722764423/
Told with microscopic focus
http://www.flickr.com/photos/41308227@N00/1953619977/
Facts that don’t support the coincidences are ignored in an effort to create patterns
http://www.flickr.com/photos/25716821@N04/3729772126/
Our brain is seeking a pattern that we can recognise and respond to
http://www.flickr.com/photos/darwinbell/3999719025/
Each time a pattern is recognised, dopamine is released - the chemical trigger that produces a sense of reward and pleasure
http://www.flickr.com/photos/31142611@N00/15002021/
As readers, as listeners, as people engaged with the story, we are being pulled further into the story with each new revelation
http://www.flickr.com/photos/60589653@N00/3894628344/
Connections and revelations – this is the world of social media.
A world that is brim full of coincidence, happenstance and other wonderful words
http://www.flickr.com/photos/hortensia/190375624/
http://www.flickr.com/photos/28509342@N03/3824705562/
We need to remember we are talking about SOCIAL media
http://www.flickr.com/photos/28509342@N03/3824705562/
User generated content
User generated filtering
User generated
distribution
User generated context
http://www.servantofchaos.com/2010/02/simple-social-media.html
And that’s about building affinity before relationship (as a child does). It’s about P-L-A-Y.
http://www.flickr.com/photos/eschipul/4239849264/
P -- for PowerDemanding of attentionTesting limits (boundaries around behaviour, responsibility etc)Controlling the controllableBelongingL -- for learning and curiositySkills developmentNegotiationA -- for adventureExploring an ever changing worldActively making the world a better placeY -- the yelp of surprise and delightRecognition and rewardSelf expression
http://www.flickr.com/photos/28509342@N03/3824705562/
It’s about creating the coincidences that lead to an emotional connection
http://www.flickr.com/photos/65032901@N00/322973662/
Something that you can share with the players in your personal playground
http://www.flickr.com/photos/duchamp/90520897/
http://www.flickr.com/photos/a_mason/19189771/