![Page 1: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/1.jpg)
Jeremiah Owyang
What Companies Must Do When Customers Share –Rather Than Buy
The Official SlideShare on the Collaborative Economy
Jeremiah OwyangIndustry Analyst
![Page 2: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/2.jpg)
Jeremiah Owyang
Why is the crowd becoming more powerful than companies?
![Page 3: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/3.jpg)
Jeremiah Owyang
How much will it hurt when the crowd doesn’t need to buy from companies?
![Page 4: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/4.jpg)
Jeremiah Owyang
What should a company do to respond and stay profitable?
![Page 5: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/5.jpg)
Jeremiah Owyang
Why embrace a Collaborative Economy?
![Page 6: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/6.jpg)
Jeremiah Owyang
Let’s look at the past to see where we’re going
![Page 7: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/7.jpg)
Jeremiah Owyang
The First Era: A few people could publish on the internet
Source: Altimeter Group, the Collaborative Economy Report, 2013
![Page 8: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/8.jpg)
Jeremiah Owyang
Few of uscan publish,
I talk, and you listen.
![Page 9: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/9.jpg)
Jeremiah Owyang
The Second Era: Anyone can publish using social tools
Source: Altimeter Group, the Collaborative Economy Report, 2013
![Page 10: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/10.jpg)
Jeremiah Owyang
Hmmm.I’ve lost
media power.
We canspeak our minds,
and heartrusted opinions.
![Page 11: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/11.jpg)
Jeremiah Owyang
The Third Era: Using same social tools people share products
Source: Altimeter Group, the Collaborative Economy Report, 2013
![Page 12: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/12.jpg)
Jeremiah Owyang
Using these social sharing sites, I can easily get products and services
I can get goods at no cost from friends. I don’t need to shop
at companies.
![Page 13: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/13.jpg)
Jeremiah Owyang
They stolemy cheese.
*Sniffle*
What role do corporations play if people don’t need them?
![Page 14: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/14.jpg)
Jeremiah Owyang
The first instinct is for companies to fight it
![Page 15: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/15.jpg)
Jeremiah Owyang
But they don’t have to fight –they can join
![Page 16: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/16.jpg)
Jeremiah Owyang
Ownership and access is shared between corporations, startups and people. The Collaborative Economy.
An Opportunity: A New Economic Model
![Page 17: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/17.jpg)
Jeremiah Owyang
The only way, is to let go to gain more.
For companies to succeed in the collaborative economy
![Page 18: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/18.jpg)
Jeremiah Owyang
Question: Is this a business disruption?
![Page 19: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/19.jpg)
Jeremiah Owyang
Sharing is not new, our Moms taught us to do it!
![Page 20: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/20.jpg)
Jeremiah Owyang
But now, people can use technology to do it at a scale without boundaries
![Page 21: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/21.jpg)
Jeremiah Owyang
Imagine you’re going on a business trip
And you can tap the crowd to get what you need—without buying from companies
![Page 22: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/22.jpg)
Jeremiah Owyang
Transportation
Use another person’s car–instead of a taxi corporation.
![Page 23: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/23.jpg)
Jeremiah Owyang
Lyft enables crowd to be transportation –avoiding taxis
![Page 24: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/24.jpg)
Jeremiah Owyang
Hospitality
…use AirBnb and stay at someone’s house–rather than a hotel.
![Page 25: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/25.jpg)
Jeremiah Owyang
AirBnb enables crowd to be a hotel
![Page 26: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/26.jpg)
Jeremiah Owyang
Funding
…use peer lending websites to borrow money from the crowd–rather than go to a bank.
![Page 27: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/27.jpg)
Jeremiah Owyang
LendingClub enables crowd to be a bank
![Page 28: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/28.jpg)
Jeremiah Owyang
Staffing
…hire people from the crowd–rather than working with traditional staffing agencies or HR.
![Page 29: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/29.jpg)
Jeremiah Owyang
oDesk enables crowd to be a workforce
![Page 30: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/30.jpg)
Jeremiah Owyang
Facilities
…rent office space from other companies that have extra space–rather than work with a traditional property manager.
![Page 31: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/31.jpg)
Jeremiah Owyang
LiquidSpace enables companies to rent from each other
![Page 32: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/32.jpg)
Jeremiah Owyang
Food and beverage
…enjoy a home cooked meal from someone’s home kitchen—rather than eat at a restaurant.
![Page 33: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/33.jpg)
Jeremiah Owyang
Feastly enables your neighbors’ kitchens to be a restaurant
![Page 34: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/34.jpg)
Jeremiah Owyang
Goods and products
…get goods and products from the crowd at no cost for our office and home–rather than buying at a store.
![Page 35: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/35.jpg)
Jeremiah Owyang
Yerdle enables neighbors to gift goods–rather than buy
![Page 36: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/36.jpg)
Jeremiah Owyang
The impact of sharing can be quite severe
Customers can buy once –and share many times amongst each other–reducing the need to buy again.
![Page 37: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/37.jpg)
Jeremiah Owyang
A properly shared car is…
$270,000Lost Revenueof Auto Sales
(1 shared car = 9 cars at average of $30k each.)
![Page 38: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/38.jpg)
Jeremiah Owyang
What’s causing this? Three major factors.
![Page 39: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/39.jpg)
Jeremiah Owyang
Societal factors: Access is more important than ownership
• Younger generation, or saddled by debt, are realizing access to goods is better than owning them.
• Population density and many global cultures are accustomed to sharing.
• It means, people don’t need to buy and own things to get what they need.
![Page 40: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/40.jpg)
Jeremiah Owyang
Economic factors: Activate idle resources
• As population grows, earth’s resources stay fixed.
• It means that: “it pays to buy quality, especially when we can re-use or resell to others.”
![Page 41: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/41.jpg)
Jeremiah Owyang
Technology enables easy sharing globally and locally
• 87 phones per 100 people on planet
• Three quarters of startups use social tech like Facebook
![Page 42: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/42.jpg)
Jeremiah Owyang
Venture Investors fuel this movement –these startups won’t go away in near time.
Out of 200 collaborative economy startups, total funding was over $2 billion
Of those funded, the average was $28 million (May 2013, Lyft raised $60m)
![Page 43: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/43.jpg)
Jeremiah Owyang
The sharing revolution isan unstoppable movement*
*Caveat: The only way to stop this movement, is to stop the internet.
![Page 44: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/44.jpg)
Jeremiah Owyang
What can companies do when they’ve lost power to the crowd?
There is a solution
![Page 45: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/45.jpg)
Jeremiah Owyang
Collaborative Economy: Value Chain
The key is to change the way we think:
• Products become services
• Services become marketplaces
• Marketplaces build your products
![Page 46: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/46.jpg)
Jeremiah Owyang
1) Company as a Service
• Products become services
• Customers want access to products, but may not want to own them
• Companies must change the relationship and offer
• Renting• subscribing• or event lending.
![Page 47: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/47.jpg)
Jeremiah Owyang
Company as a service isn’t new!
![Page 48: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/48.jpg)
Jeremiah Owyang
Reality: Toyota and BMW rent cars, as a service
• For companies that have high durable goods, unattainable luxuries, idle inventories, or high consideration purchases, allow them to now be a service.
• Example: Toyota and BMW now rent cars from their dealership in SF bay area.
• To get ahead of changing consumer needs, Toyota and BMW are now services.
![Page 49: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/49.jpg)
Jeremiah Owyang
Dollar Shave Club offers razors as a service
![Page 50: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/50.jpg)
Jeremiah Owyang
Peugeot offers Mobility as a service–even renting vans, cars, buses, and bikes
![Page 51: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/51.jpg)
Jeremiah Owyang
2) Motivate a Markeplace
• Shift services to become a marketplace
• Motivating a marketplace is specific. You can’t own the marketplace, you can’t manage it, you simply must help usher them along. In this use case, the goal is to get the people to do these actions among themselves.
![Page 52: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/52.jpg)
Jeremiah Owyang
Shifting services to become a marketplace
• If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.
• There are a number of new activities that people can perform, including resell, co-own, swap goods, lend to each other, or gifting.
![Page 53: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/53.jpg)
Jeremiah Owyang
Motivate a Market
• People are bypassing hotels to stay at unique experiences, using websites like Airbnb.
• Example: Rather than stand by the wayside, Lewis discovered a new market opportunity for his guest room to be certified as Marriott certified.
• A large brand brings TRUST.
![Page 54: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/54.jpg)
Jeremiah Owyang
Motivate a Market
• Marriot would then funnel trusted guests, perhaps from a loyalty program, and even offer maid, food, or concierge services.
• Everyone wins: Lewis gets a trusted guest, the guest gets a local experience at a certified home, and Marriot gets a cut of the transactions –that they would have missed out on completely.
![Page 55: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/55.jpg)
Jeremiah Owyang
ScotteVest enables second market
![Page 56: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/56.jpg)
Jeremiah Owyang
Patagonia enables second market and altruism
![Page 57: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/57.jpg)
Jeremiah Owyang
3) Collaborative Economy: Value Chain
• In this third phase, companies who have marketplaces, must activate them to build their future products.
• We call this “provide a platform.” It means that companies must empower their crowds to build future products and services.
![Page 58: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/58.jpg)
Jeremiah Owyang
Provide a Platform
This is the hardest level –but yields the most benefits.
![Page 59: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/59.jpg)
Jeremiah Owyang
Collaboration
Many startups are already collaborating with users:
-Ideation sites like UserVoice co-ideate new products
-Kickststarter co-funds new ideas
-Quickly co-builds new products
![Page 60: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/60.jpg)
Jeremiah Owyang
Imagine if collaboration was extended to:
• Co Funding
• Co Ideation
• Co Creation
• Co Distribution
• Co Marketing
• Co Selling
• Co Revenue
![Page 61: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/61.jpg)
Jeremiah Owyang
Co-Fund new products like Kickstarter
![Page 62: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/62.jpg)
Jeremiah Owyang
Co-Design products like Nike
![Page 63: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/63.jpg)
Jeremiah Owyang
Co-Develop like Quirkly
![Page 64: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/64.jpg)
Jeremiah Owyang
Co-Customize like Etsy
![Page 65: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/65.jpg)
Jeremiah Owyang
Co-Produce with 3D Printers
![Page 66: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/66.jpg)
Jeremiah Owyang
Co-Storage of Products with Lockitron
![Page 67: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/67.jpg)
Jeremiah Owyang
Co-Deliver with Deliv
![Page 68: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/68.jpg)
Jeremiah Owyang
A crowd built a car: Wikispeed
Community led project that:
Is crowd co-funded, co-designed, and co-built a working 100MPG car.
The crowd designs components, 3D prints them, and mails them to central location for assembly.
Car is being sold at $25K per auto.
![Page 69: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/69.jpg)
Jeremiah Owyang
Collaboration
It may be hard to tell the difference between employees and customers as new products are built from the crowd.
But the costs of building are leveraged by the crowd, reducing the costs of the company.
![Page 70: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/70.jpg)
Jeremiah Owyang
Radical –but Efficient: The Crowd Becomes the Company
In this future state, the crowd will efficiently fulfill nearly all corporate functions.
The only thing remaining,could be ecommerce software and a logo!
![Page 71: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/71.jpg)
Jeremiah Owyang
Collaborative Economy: Value Chain
• The advanced company will deploy all three strategies.
• Startups that partner with corporations have opportunities that others don’t.
![Page 72: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/72.jpg)
Jeremiah Owyang
What will challenge us as wemove forward?
![Page 73: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/73.jpg)
Jeremiah Owyang
Opposing Market Forces Abound
1. Corporate mindset wants to hold onto control –and revenue models
2. Many governments, lobbyists, and institutions oppose
3. Fragmented startup scene creates confusion
4. Excess of startups creates uncertainty on which will last
![Page 74: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/74.jpg)
Jeremiah Owyang
What are your benefits for letting go to the collaborative economy?
![Page 75: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/75.jpg)
Jeremiah Owyang
More efficient, as the crowd helps you
1
2 A long-term relationship with your vested customers
3 New value created between people, means new revenues
4 If you act now, you will have first mover advantage
Benefits to letting go
![Page 76: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/76.jpg)
Jeremiah Owyang
Collaborative Goal: Activate the market around you
Opportunity – Harness new business transactions that you were missing out on.
Take 20% cut from every market transaction.
Sell new value-added services.
![Page 77: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/77.jpg)
Jeremiah Owyang
To gain this new economy and market, you must leap across, leaving behind old business models
![Page 79: Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)](https://reader033.vdocuments.us/reader033/viewer/2022061104/54170d3e7bef0a3f248b4a5c/html5/thumbnails/79.jpg)
Re-imagineYour [email protected]