Startup Analytics:KPIs, Dashboards, & Metrics
Vanessa Hurst
founder, Developers for Goodformer Data Fiend, Paperless Post
● KPIs = Key Performance Indicators
● Application Performance
● Data Warehouse
● Traffic Analytics
Types of Analytics
KPIs
How are we doing as a business?
KPIs
How are we doing as a business?
Application Metrics
How are things going out there?
Application Metrics
How are things going out there?
Data Warehouse
What can we learn from last year?
Data Warehouse
What can we learn from last year?
Traffic Analytics
What are people actually doing on our site?
Traffic Analytics
What are people actually doing on our site?
Dashboard Content
KPIs are determined first by the business, not the application.
Dashboard Content
Know your data's audience.
Startup Analytics
● Rates of Change
● Cohorts
● Laziness
