startup analytics: kpis, dashboards, & metrics (nyc cto school)

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Startup Analytics: KPIs, Dashboards, & Metrics Vanessa Hurst founder, Developers for Good former Data Fiend, Paperless Post

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A brief overview of where Key Performance Indicators really come from and how startup CTOs can effectively build analytics capacity in their companies. Originally given at NYC CTO School on October 8, 2012.

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Page 1: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Startup Analytics:KPIs, Dashboards, & Metrics

Vanessa Hurst

founder, Developers for Goodformer Data Fiend, Paperless Post

Page 2: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

● KPIs = Key Performance Indicators

● Application Performance

● Data Warehouse

● Traffic Analytics

Types of Analytics

Page 3: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

KPIs

How are we doing as a business?

Page 4: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

KPIs

How are we doing as a business?

Page 5: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Application Metrics

How are things going out there?

Page 6: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Application Metrics

How are things going out there?

Page 7: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Data Warehouse

What can we learn from last year?

Page 8: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Data Warehouse

What can we learn from last year?

Page 9: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Traffic Analytics

What are people actually doing on our site?

Page 10: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Traffic Analytics

What are people actually doing on our site?

Page 11: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Dashboard Content

KPIs are determined first by the business, not the application.

Page 12: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Dashboard Content

Know your data's audience.

Page 13: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Startup Analytics

● Rates of Change

● Cohorts

● Laziness

Page 14: Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

Questions?

Vanessa Hurst

[email protected]@DBness