Download - Songrisemodule2 140522230933-phpapp01
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Facebook Marketing Textbook
Module 2: Cranking up your content production machine.
Featuring Alex Houg
Follow on Twitter and Facebook!@AlexHoug
facebook.com/alexhoug
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The Social Amplification Engine
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• Post Frequency• Competitive
Benchmarking• Fan Aquisition
• Newsfeed Reach• Social Reach• Search Ranking• Likes and
Comments• Earned Media
• Email Collection• Coupon Redemption• Purchase• Sharing• Retargeting
Facebook sits high in the funnel, and therefore drives greater awareness and more brand search terms, organic and paid.
BUILD AUDIENCE
ENGAGEMENT
CONVERSION
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The Viral Cycle
Social ads are about amplifying user actions, not broadcasting creative
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What’s the spark that brings everyone together?
Why do people love you? (Story)
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Do you have credible proof to establish your story? Is it online? (Content)
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Do you have a process to produce more along these lines of your "mission"? (Amplify)
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Are you getting the audience to engage on this angle and share? (Fans)
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Targeting Ferrari owners, members of Ferrarichat (forum for Ferrari owners), and people in email list.
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WHO is doing this on what SCHEDULE?
Are you personally responding to influencers, participating in communities, and optimizing? (Measure)
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Module 2 Homework
Distill what attracts people to your brand
Find and publish the proof to your story
Establish a process to produce more content that adds to your mission statement
Engage your audience and get them to share your message
Discover the influencers and communities in your niche and engage with them
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Thank You!for being a part of the
Facebook Marketing Textbook!The guide we send out at the end of each
live, recorded session will help you follow along later with implementing these techniques in your business.
Featuring Alex Houg
Follow on Twitter and Facebook!@AlexHoug
facebook.com/alexhoug