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#SocialMediaMarketing for Quality Lead Generation?
Most Definitely!
#SMM
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YOUR HOSTS
#SMM
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WE STARTED WITH A QUESTION
#SMM
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#SMM
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WE GOT AN ANSWER!
#SMM
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#SMM
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BECAUSE …
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#SMM
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#SMM
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“SOCIAL MEDIA MARKETING CAN PRODUCE GENUINE ROI, AND IT CAN GENERATE QUALIFIED LEADS AND IT CAN DRIVE ENGAGEMENT RATES. IN SHORT, IT CAN WORK.
IN FACT, IT DOES WORK.”
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IN THIS WEBINAR, YOU’LL LEARN:
How to build and execute a successful and targeted social media campaign that:
Builds awareness
Amplifies your message
Generates qualified leads
...at a lower cost, and with better results.
All about Twitter Cards:What they are
How you create them
How you use them
#SMM
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THE CAMPAIGN
HR Technology® Conference.
Our objective: provide unique, interesting content, and establish a multi-front presence for our brands and our product.
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STAGES OF THE CAMPAIGN
#SMM
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PART 1 The Influencer Report:
“The campaign began with building our Influencer Report – a detailed report about the top HR influencers scheduled
to attend the event.”
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PART 2 Live Hashtag Analysis:
“Data, as we all know, are just numbers without the human touch to contextualize them”
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PART 3 Conference Social Report:
“…immediately actionable data for anyone seeking to leverage their conference experience in the aftermath of the event…”
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TWITTER CARDS
“A Twitter Card is a piece of content that is permanently embedded in a tweet, and travels everywhere a tweet travels.”
#SMM
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HR TECH 2014
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PRECISION TARGETING
“Twitter (and Twitter Cards) can solve the question of HOW to target. But you still have to know WHO to target.”
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LEAD GENERATION
“A Lead Generation Card is essentially a traveling registration page.”
#SMM
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#SMM
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COST OF A LEAD IN HR? $38
Source: Madison Logic
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CPL FOR OUR CAMPAIGN?
#SMM
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CAMPAIGN ENGAGEMENT RATE:
#SMM
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THE GOAL?
Awareness & Amplification
Leads at a lower cost
THE RESULTS!
Awareness & Amplification
Leads at a lower cost
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MUTUALLY BENEFICIAL CONTENT
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THE ANSWERS YOU NEED TO SUCCEED!
A
N
S
W
E
R
UDIENCE: Who are they?
EED: What do they need?
ERVE: How can you serve them?
HAT: Will you provide for them?
NGAGEMENT: How is engagement measured?
OI: What is the return?
#SMM
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OUR ANSWERS:
A
N
S
W
E
R
UDIENCE: Who are they?HRTech participants
EED: What do they need?Actionable business intelligence to ensure conference
ROIERVE: How can you serve them?
Aggregating and analyzing data
HAT: Will you provide for them?Reports
NGAGEMENT: How is engagement measured?Downloads and leads
OI: What is the return?Brand awareness & audience engagement | Leads for
less
#SMM
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QUESTIONS?
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Enter into the comments section if you would like to win a
consultation with Christopher
SPECIAL OFFER FOR YOU
#SMM
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To download our case study:http://www.fishervista.com/twitter-card-casestudy/
THANK YOU FOR JOINING US
#SMM