20101202 socialmediamarketing v1
DESCRIPTION
Präsentation für Seminar "Web2.0 im Kulturbetrieb"TRANSCRIPT
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Social Media Marketing
Christian Henner-Fehr2. Dezember 2010
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© David Barrie (Flickr)
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© Paul-Georg Meister (Pixelio)
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Warum Marketing im Web 2.0?
• alle machen es• kostet wenig Geld• neue Zielgruppen
© David Silverline (Flickr)
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© Rudolf Schuba (Flickr)
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Was ist Online-Marketing?
• Email-Marketing• Bannerwerbung• Suchmaschinenmarketing• Social-Media-Marketing
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Welche Ziele?
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© Konstantin Gastmann (Pixelio)
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Quelle: metapeople: Social Media Marketing: http://bit.ly/aBOd0l
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Welche Strategie?
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© Rainer Sturm (Pixelio)
zuhören: um besser zu verstehen
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© S. Hofschlaeger (Pixelio)
sprechen: um Botschaften zu kommunizieren
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© kentbye (Flickr)
energisieren: um andere über mich sprechen zu lassen
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© S. Hofschlaeger (Pixelio)
unterstützen: um sich gegenseitig zu helfen
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© Socialbar (Flickr)
integrieren, um andere an Prozessen zu beteiligen
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Danke an folgende Fotografen
• David Barrie (Flickr)• David Silverline (Flickr)• Paul-Georg Meister (Pixelio)• Rudolf Schuba (Flickr)• Konstantin Gastmann (Pixelio)• Rainer Sturm (Pixelio)• S. Hofschlaeger (Pixelio)• Kentbye (Flickr)• S. Hofschlaeger (Pixelio)• Socialbar (Flickr)
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Christian Henner-FehrCHF [email protected]://kulturmanagement.wordpress.com