Social Media&Internet Marketing

Extend your Internet reach and engage your market

Marketing your businesson the Internet can seemcomplex and daunting

You’re Struggling to GET NOTICEDon the Internet

You want people to notice you

and be your FANS!

How do you GET NOTICED and develop a loyal following on

the Internet?

Social Media

to attracting & engaging your audience on the Internet today

is the

What is Social Media?

Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content

Social Media

For Example:

BlogsWrite & publish

Photo SharingUpload and share photos

Video SharingUpload, share, &watch videos

Social NetworksOnline communities of people who share interests and activities

RSS FeedsUsers subscribe to updates

What makes Social Media

Different ?

SHIFTSocial media is a

in how consumers interact with

businesses and each other

Old Way = Monologue

zzz

blah blah blah blah blah blah blah blah blah

blah

New Way = Dialogue & Conversations

With Social Media, it’s easy for people to share opinions about your business ...on a HUGE scale

It becomes easy for your business toenable & enhance conversations

It’s being adoptedon a massive scale

Blogs

73% of active online users have read a blog

Photo Sharing

55% of users haveshared photos

Video Sharing83% watch video clips online

Social Networks57% have joined a socialnetwork

#1 platform for sharing content

RSS Feeds34% subscribe to news feeds

Social Media has changed consumer expectations

People trust their networkmore than corporate ads

People have higher regard for companieswho share and are authentic and transparent

Reg

ard

Authenticity

High

Low High

So, how does thataffect my business?

It affectsyour BRAND!

Your brand is NOT your logo & tagline

Logo&

Tagline

“Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers.”Nancy Duartewww.slideology.com

Social Media enhances the “buzz” about your brand

If you’re not using social media, you’re missing opportunities.In fact ...

IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008

“IN 2008, IF YOU’RE NOT ONA SOCIAL NETWORKINGSITE, YOU’RE NOT ON THEINTERNET.”

So, what can IDO about it?

Join & Enablethe conversations

share

listenlisten

And remember...BE AUTHENTIC!

But, what will itCO$T ME?

MostSocial Media tools are FREE!

BUT! It takes TIME & COMMITMENT

OK, How do I Get Started?

BlogsSet up a blog. Write about yourproducts,operations, industry,trends,employees, customers...

SharePhotosof your products, events, happy customers, operations, etc.

of your products, events, happy customers, operations, etc.

Share Video

Social NetworksJoin a socialnetwork, share & LISTEN

So, What are you waiting for?

BlogsPhotoSharing

VideoSharing

Social Networks

Bloggerwww.blogger.com

Flickrwww.flickr.com

YouTubewww.youtube.com

Facebookwww.facebook.com

WordPresswww.wordpress.com

Photobucketwww.photobucket.com

Vimeowww.vimeo.com

MySpacewww.myspace.com

TypePadwww.typepad.com

Picassawww.picassa.com

BlipTVwww.blip.tv

LinkedInwww.linkedin.com

Here’s a few places to get started:

Acknowledgements:There are a lot of great presentations on social media available on the web. A few in particular were noteworthy inspirations for this presentation, including:

Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what-the-fk-social-media

“Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3

David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/

Created by:Jeff Bennett

Digital Splash Mediawww.digitalsplashmedia.comwww.visualthinkmedia.com