Download - Social Media Week London 9 feb
VisitBritain & Facebook Places
The Global Guest Book for
Great BritainVisitBritain & Facebook Places
The Global Guest Book for
Great Britain
@betapond
2
Betapond
• Social app developers in Waterford, Dublin and London
• We work with brands and agencies
3
Location is powerful social media content
Why Facebook Places?
Why Facebook Places?
Because size matters
7
How Facebook Places Works
Log in Check in Tell your Friends
9
10
11
12
Cheryl Cole Gives Places the X Factor
13
14
15
Social Media Point of View
•Understood that creating the conditions for great, self-sustaining content from the community is the key to social media success for a brand…
•Commitment is better than campaign
•And that value exchange is a key part of that formula.
16
18
Effect for Love UK ?
Effect for Love UK ?
Effect for Love UK ?
Top 50 UK Places
Team Work
Results
•Fan growth: 37,000 in September to >91,000 today
•Daily content now 10m+ views
•Checkins at venues promoted in Top 50 Places have grown 400%.
22
23
Thanks
@betapond
