Stay Connected With Your
Customers AndProspects
Online
Social Media Marketing Overview
Is Your Business Suffering Due to a
Lack of Customers?
Feeling Disconnected From Local Consumers?
Having Trouble Getting Your Phone
To Ring?
Need More Foot Traffic Coming Into
Your Doors?
COMMON BUSINESS DILEMMAS
2. Customer Retention
Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.
4. Increased Referrals
Getting your existing customers to refer more people to your business creates effortless longevity and growth..
1. Customer Acquisition
Attracting new customers is the lifeline for any business and should be an on-going initiative.
3. Increased Spending
Getting your existing customers to spend more money with your company creates more automated revenue.
PRIMARY GROWTH FACTORS
Ineffective MarketingDo traditional marketing
methods continue to drain your budget even though they’re
ineffective?
Stiff CompetitionDo you feel like your closest competitors are taking your
fair share of the market?
Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?
Lack of TimeAre you putting off Digital
Marketing because you feel that you just don’t have the
time?
4 MAJOR ROADBLOCKS
OVERCOMING THE BARRIERSThere are ways to…
Put your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are Already
Connecting With Brands Through
Their Various Digital Marketing
Channels And Activities…
Digital
Website Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF DIGITAL
MARKETINGEmail
Local SEO
OnlineReputation
Content
GET INVOLVED IN SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?
Social media is simply “media for social interaction and communication,” which usually occurs on sites such as Facebook, Twitter, LinkedIn, Pinterest, and more.
Social Media Marketing is the practice of building a company’s social media presence with the goal of ultimately converting those connections into sales.
SOCIAL MEDIA USAGE STATS
There are more than 2 billion active social media users
o 1.4 Billion Users on Facebooko 316 Million Active Users on Twittero 364 Million Members on LinkedIno 375 Million Users on Google+o 100 Million Active Users on
Pinteresto 1 Billion Users on YouTube
3 in 5 small businesses say they’ve gained new customers by using social media 47% of web users look towards social media when making a purchase
Social media advertising is forecasted to grow to $11 billion 2017
82% of small businesses say social media is
effective for generating new
leads27% of total
internet time is spent on social
networking sites
WHY SOCIAL MEDIA IS A PRIORITY
OF A SOLIDSOCIAL MEDIA PRESENCE
BENEFITS
More Interaction & EngagementGreat way to stay in touch with your audience, as well as increased engagement and relationship building
Boosts Customer LoyaltyConsistent contact with your social audience will result in more customers doing repeat business
Multiple PlatformsMultiple social media sites for you to display your brand and connect with a new pool of customers and prospects
Online ReputationAbility to build trust , credibility, and authority with your target market
More Leads & Higher ROIDue to the minimal cost, social media is a viable way to connect with more potential
customers and convert them into sales
Customer SatisfactionMultiple platforms to answer
customer questions and concerns
Higher Search RankingsSocial signals are a key factor in
SEO and gaining more searchengine visibility
Build Strong PartnershipsMany businesses seek to establish profitable partnerships with other
businesses on social media
BENEFITS OF A SOCIAL MEDIA PRESENCE
CONSEQUENCES OF NO SOCIAL PRESENCE
Your Social Competitors Get More Attention & Loyalty
Miss an Opportunity to Generate New AND Repeat Business
Miss the Opportunity to Build Brand Awareness
YOUR SOCIAL MEDIA PRESENCE
Insert a Picture of Their Low Number of Followers,
Lack of Social Icons on Their Website, etc.
3 MAIN PROBLEMS
Your social profile pages are incomplete
You only have 5 followers
You don’t have any social icons on your site for visitors to follow you
(Here are some samples…)
YOUR COMPETITOR’S SOCIAL PRESENCE
Insert a Picture of a Competitor’s “Better” Social Presence – A Lot of
Followers, High Engagement, Social Icons on Their Website, etc.
WHY DO THEY HAVE AN ADVANTAGE?
More social media consumers will be aware of their brand
They are connecting with more potential leads and existing customers due to social reach
They are more likely to generate a higher marketing ROI due to social media cost-effectiveness
(Here are some samples…)
Who?
What?
How?
When?Where?
Help!
WHAT SHOULD YOU DO NEXT?
STEPS TO SUCCESSCreate Your Social Media Profiles and Consistently Update & Engage
Research to see which social sites
your target market frequents
Work closely with a professional who understands your goals and needs
Launch your social media strategy and
maintain it consistently!
SUCCESSSTEP 3STEP 2STEP 1
Perform A Complete Competitor Analysis
Create and Optimize Your Social Profiles
Write and Publish Social Posts
Engage with Your Social Followers and Fans
Provide Ongoing Maintenance and Support
HOW WE CAN HELP
ANY QUESTIONS?