Stay Connected With Your

Customers AndProspects

Online

Social Media Marketing Overview

Is Your Business Suffering Due to a

Lack of Customers?

Feeling Disconnected From Local Consumers?

Having Trouble Getting Your Phone

To Ring?

Need More Foot Traffic Coming Into

Your Doors?

COMMON BUSINESS DILEMMAS

2. Customer Retention

Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.

4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth..

1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

3. Increased Spending

Getting your existing customers to spend more money with your company creates more automated revenue.

PRIMARY GROWTH FACTORS

Ineffective MarketingDo traditional marketing

methods continue to drain your budget even though they’re

ineffective?

Stiff CompetitionDo you feel like your closest competitors are taking your

fair share of the market?

Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?

Lack of TimeAre you putting off Digital

Marketing because you feel that you just don’t have the

time?

4 MAJOR ROADBLOCKS

OVERCOMING THE BARRIERSThere are ways to…

Put your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

72% Of Consumers Are Already

Connecting With Brands Through

Their Various Digital Marketing

Channels And Activities…

Digital

Website Design

Online Video

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF DIGITAL

MARKETINGEmail

Local SEO

OnlineReputation

Content

GET INVOLVED IN SOCIAL MEDIA

WHAT IS SOCIAL MEDIA?

Social media is simply “media for social interaction and communication,” which usually occurs on sites such as Facebook, Twitter, LinkedIn, Pinterest, and more.

Social Media Marketing is the practice of building a company’s social media presence with the goal of ultimately converting those connections into sales.

SOCIAL MEDIA USAGE STATS

There are more than 2 billion active social media users

o 1.4 Billion Users on Facebooko 316 Million Active Users on Twittero 364 Million Members on LinkedIno 375 Million Users on Google+o 100 Million Active Users on

Pinteresto 1 Billion Users on YouTube

3 in 5 small businesses say they’ve gained new customers by using social media 47% of web users look towards social media when making a purchase

Social media advertising is forecasted to grow to $11 billion 2017

82% of small businesses say social media is

effective for generating new

leads27% of total

internet time is spent on social

networking sites

WHY SOCIAL MEDIA IS A PRIORITY

OF A SOLIDSOCIAL MEDIA PRESENCE

BENEFITS

More Interaction & EngagementGreat way to stay in touch with your audience, as well as increased engagement and relationship building

Boosts Customer LoyaltyConsistent contact with your social audience will result in more customers doing repeat business

Multiple PlatformsMultiple social media sites for you to display your brand and connect with a new pool of customers and prospects

Online ReputationAbility to build trust , credibility, and authority with your target market

More Leads & Higher ROIDue to the minimal cost, social media is a viable way to connect with more potential

customers and convert them into sales

Customer SatisfactionMultiple platforms to answer

customer questions and concerns

Higher Search RankingsSocial signals are a key factor in

SEO and gaining more searchengine visibility

Build Strong PartnershipsMany businesses seek to establish profitable partnerships with other

businesses on social media

BENEFITS OF A SOCIAL MEDIA PRESENCE

CONSEQUENCES OF NO SOCIAL PRESENCE

Your Social Competitors Get More Attention & Loyalty

Miss an Opportunity to Generate New AND Repeat Business

Miss the Opportunity to Build Brand Awareness

YOUR SOCIAL MEDIA PRESENCE

Insert a Picture of Their Low Number of Followers,

Lack of Social Icons on Their Website, etc.

3 MAIN PROBLEMS

Your social profile pages are incomplete

You only have 5 followers

You don’t have any social icons on your site for visitors to follow you

(Here are some samples…)

YOUR COMPETITOR’S SOCIAL PRESENCE

Insert a Picture of a Competitor’s “Better” Social Presence – A Lot of

Followers, High Engagement, Social Icons on Their Website, etc.

WHY DO THEY HAVE AN ADVANTAGE?

More social media consumers will be aware of their brand

They are connecting with more potential leads and existing customers due to social reach

They are more likely to generate a higher marketing ROI due to social media cost-effectiveness

(Here are some samples…)

Who?

What?

How?

When?Where?

Help!

WHAT SHOULD YOU DO NEXT?

STEPS TO SUCCESSCreate Your Social Media Profiles and Consistently Update & Engage

Research to see which social sites

your target market frequents

Work closely with a professional who understands your goals and needs

Launch your social media strategy and

maintain it consistently!

SUCCESSSTEP 3STEP 2STEP 1

Perform A Complete Competitor Analysis

Create and Optimize Your Social Profiles

Write and Publish Social Posts

Engage with Your Social Followers and Fans

Provide Ongoing Maintenance and Support

HOW WE CAN HELP

ANY QUESTIONS?